Job Description

Job Overview

The Creative Designer plays a pivotal role in conceptualizing, developing, and executing visually engaging design solutions tailored to Luck Bros Kopi’s digital marketing campaigns. This individual will collaborate with writers, photographers, videographers, and developers to craft cohesive and compelling content that aligns with the brand’s identity. As part of a dynamic and growing company in the F&B industry, the Creative Designer must ensure all assets reflect the brand’s vision, enhance customer engagement, and elevate the overall dining experience.

Role Description

• Understand the unique characteristics of the F&B industry and Luck Bros Kopi’s brand values, ensuring all design outputs align with the company’s strategic goals and messaging.
• Work closely with internal teams to develop and execute creative assets, including promotional materials, menus, social media content, event collaterals, and in-store visuals.
• Align design planning with F&B-specific priorities, such as new product launches, seasonal campaigns, and promotional events, ensuring timely and high-quality deliverables.
• Collaborate with marketing and content teams to produce action-oriented designs for multiple distribution channels, including digital platforms, in-store displays, and event promotions.
• Ideate and create innovative content that resonates with the target audience, driving customer engagement and loyalty.
• Participate in brainstorming sessions to refine campaign strategies, adapt materials for localized needs, and optimize designs for digital and physical formats.
• Maintain consistency in branding, ensuring all materials reflect the Luck Bros Kopi “look and feel” across all customer touchpoints.
• Oversee the application of brand identity guidelines across all media, including online and offline channels.

Job Requirements

Qualifications & Key Competencies

• A minimum of 1-3 years of professional experience in design, ideally within the F&B, hospitality, or lifestyle sectors.
• Strong skills in ideation, conceptualization, and storytelling through visuals that resonate with a food-loving audience.
• Passionate about creating designs that enhance customer experiences, from eye-catching menu layouts to scroll-stopping social media posts.
• Proficiency in design software (Adobe Photoshop, Illustrator, CapCut, XD, Figma, etc.), with experience creating digital and print materials for F&B businesses.
• Confident in presenting ideas and advocating for designs that align with the brand’s goals and the customer journey.
• A solid understanding of the customer journey in the F&B industry, including dining trends and user experiences both online and in-store.
• Knowledge of online/digital marketing strategies, including social media campaigns, loyalty programs, and email marketing, is an added advantage.
• Resourceful and adaptable, able to thrive in a fast-paced environment with evolving priorities.
• Strong initiative and a drive to innovate, ensuring that all creative outputs elevate the Luck Bros Kopi brand and push industry boundaries.

Skills