Job Description

Role Summary

We seek a Livestream Operations & Performance Manager to enhance and manage JAM’s comprehensive livestream environment across platforms such as TikTok, Lazada, KOL channels, non-KOL hosts, and IP accounts.

The ideal candidate will ensure:

• Smooth execution of all livestream schedules, hosts, and studios
• Reliable fulfillment of hours
• Consistent improvement in live quality
• Support and training for hosts
• Progressive enhancement of JAM’s livestreams in terms of focus, conversion, and structure
   

1. Livestream Operations (Execution & Scheduling)

• Create weekly and monthly livestream schedules across all sectors
• Assign hosts based on their skills, suitability for the brand, and required output
• Guarantee fulfillment of all scheduled hours for TikTok Shop, Lazada Live, and KOL livestreams
• Oversee host availability, manage replacements, and ensure discipline
• Supervise studio utilization and livestream controllers
• Ensure all livestreams commence smoothly and adhere to standard operating procedures
   

2. Livestream Performance Enhancement

• Monitor livestreams daily to pinpoint gaps in hooks, flow, retention, product presentation, and pacing
• Provide organized feedback to hosts and controllers
• Enhance livestream structure: introductions, engagement techniques, selling points, call-to-actions, and conversion strategies
• Create a JAM Livestream Playbook (best practices, hooks, formats, and communication structures)
• Analyze key performance indicators (watch time, conversion rates, click-through rates, and drop-off rates)
• Transform insights into actionable weekly improvements
   

3. Host Development & Training

• Train hosts in the following areas:
• storytelling and product presentation
• confidence, energy, and pacing
• objection handling
• effective communication
• high-conversion call-to-action techniques
• Develop a straightforward progression/training framework for junior to mid-level to senior hosts
• Ensure hosts demonstrate consistent improvement each month
   

4. Cross-Department Collaboration

Collaborate closely with:

• Business Development → comprehend brand expectations and objectives
• Project Team → refine key unique selling propositions, promotional structures, and briefs
• Operations Controller → guarantee a smooth technical process
• Hosts → deliver engaging live sessions
   

Ensure seamless communication between:
Brand → Business Development → Project Team → Hosts → Live Operations

5. SOPs, Systems & Process Development

• Develop and refine SOPs for:
• livestream preparation
• host workflow
• controller instructions
• hourly scheduling
• studio management
   
• Create reporting dashboards for:
• fulfilled hours
• livestream performance
• host performance metrics
• studio utilization
   

Job Requirements

Requirements

• 3–7 years experience in livestream operations, livestream performance, or digital commerce
• Strong knowledge of TikTok Shop & Lazada livestream systems
• Experience managing host schedules and multi-stream setups
• Strong in analysing livestream metrics & converting them into operational improvements
• Comfortable coaching talent, giving structured feedback, and managing difficult situations
• Highly organised, structured, proactive
• Able to think like both an operator AND a performance strategist

Skills