Job Description

Key Responsibilities

1. Digital Advertising

• Manage and execute campaigns across Google Ads and Meta Ads, including Facebook and Instagram. 
• Develop advertising strategies based on business objectives, including audience targeting, budget allocation, ad formats, and conversion journeys. 
• Independently set up, launch, monitor, test, and continuously optimize advertising campaigns. 
• Regularly analyze campaign performance, focusing on key metrics such as CTR, CPC, CPA, ROAS, and conversion rate. 
• Improve campaign performance through creative testing, audience testing, landing page optimization, and remarketing. 
• Manage advertising budgets while controlling customer acquisition costs and improving qualified leads or sales conversions. 
• Set up and verify advertising tracking tools, including Meta Pixel, Google Analytics, Google Tag Manager, and conversion events. 

2. Ad Creative and Landing Page Production

• Create advertising materials, including images, short-form videos, and ad copy, based on different target audiences and campaign objectives. 
• Use Canva, CapCut, or other design and video-editing tools to produce day-to-day advertising materials. 
• Independently build or maintain advertising landing pages, including page structure, copywriting, visual assets, and form setup. 
• Continuously improve advertising materials and landing pages based on campaign data to increase click-through and conversion rates. 
• Work with internal teams to understand product selling points, customer needs, and market feedback, and translate them into effective advertising content. 

3. Support Official Social Media Account Operations

• In addition to advertising responsibilities, occasionally support the management of the company’s official social media accounts. 
• Repurpose and edit advertising images, short-form videos, and copy into content suitable for official social media channels, adapting the format and messaging to suit each platform. 
• Monitor industry trends, trending topics, and competitor activities, and propose practical and actionable content ideas.

Job Requirements

• Hands-on experience with Google Ads and Meta Ads. 
• Ability to independently set up, launch, monitor, and optimize advertising accounts and campaigns. 
• Basic graphic design and short-form video editing skills, with the ability to independently produce day-to-day advertising materials. 
• A basic understanding of landing page structure, advertising copy, and user conversion journeys. 
• Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, or similar tools is preferred. 
• Strong data analysis skills, with the ability to identify issues and recommend optimization strategies based on campaign performance. 
• Proactive, results-oriented, and able to manage multiple advertising and content-related tasks simultaneously. 
• A strong interest in and awareness of digital marketing, social media, and content creation. 

Good written and verbal communication skills in both Chinese and English.

Skills