Job Description

As a Copywriter in the advertising space, you will craft compelling, persuasive, and creative content for a variety of platforms. From digital ads and social media to brochures and websites, your words will engage audiences and elevate brand messaging. You’ll collaborate with marketing and design teams to develop innovative concepts that align with the company’s marketing goals and target audience, while ensuring brand consistency across all touchpoints.

Responsibilities:

Content Creation:

• Write engaging and persuasive copy for digital ads, print ads, social media, websites, brochures, and email campaigns.
• Develop slogans, taglines, and brand messages that resonate with the target audience.

Concept Development:

• Collaborate with marketing and design teams to brainstorm and develop advertising campaign ideas.
• Create unique advertising concepts that align with business goals.

Editing & Proofreading:

• Edit and proofread copy to ensure clarity, accuracy, and consistency with the brand's tone and messaging.
• Ensure all content is grammatically correct and error-free.

Research & Audience Understanding:

• Research products, competitors, and target audiences to develop relevant, impactful copy.
• Understand the client’s audience to craft compelling, audience-specific narratives.

Project Management:

• Handle multiple projects simultaneously, ensuring all deadlines are met.
• Work closely with cross-functional teams (designers, marketers, and clients) to ensure cohesive messaging.

Brand Consistency:

• Maintain a consistent brand voice across all marketing communications.
• Adapt writing style for various campaigns and platforms while preserving the brand identity.

Optimization & Analytics:

• Track and analyze the performance of ad copy, making data-driven improvements.
• Optimize copy based on feedback and analytics to enhance engagement and conversion rates.

Client Communication:

• Liaise with clients to understand their goals and deliver copy that meets their expectations.
• Present ideas and concepts effectively to clients and stakeholders.

Job Requirements

Education:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.

Experience:

• Proven experience as a Copywriter, preferably in an advertising or creative agency.
• A strong portfolio showcasing ad copy, taglines, and campaigns across different media platforms (digital, print, social).

Skills:

• Exceptional writing, editing, and proofreading skills.
• Strong creative thinking, storytelling, and conceptualizing abilities.
• Ability to write compelling and persuasive copy for different audiences.
• Knowledge of SEO and content marketing principles.
• Experience in handling multiple projects and meeting deadlines.
• Proficiency with writing tools (e.g., Grammarly, Hemingway) and project management tools (e.g., Trello, Asana).

Soft Skills:

• Excellent communication and collaboration skills.
• Adaptable to feedback and capable of handling constructive criticism.
• Detail-oriented with a strong eye for grammar, spelling, and consistency.
• Ability to work efficiently under pressure in a fast-paced environment.

Preferred:

• Experience with digital marketing platforms and advertising campaigns (Google Ads, Facebook Ads).
• Familiarity with analytics tools (e.g., Google Analytics) to track content performance.
• Basic knowledge of design tools (e.g., Adobe Creative Suite) is a plus but not required.

Skills