Job Description

Strategy & Planning

• Develop influencer marketing strategies aligned with brand and campaign goals
• Identify influencer tiers (nano, micro, macro, KOLs) based on objectives and budget
• Plan campaign timelines, deliverables, and content formats

Influencer Sourcing & Management

• Research, vet, and onboard influencers across relevant platforms
• Evaluate influencers based on audience fit, engagement quality, authenticity, and brand alignment
• Build and maintain long-term influencer relationships

Campaign Execution

• Manage influencer briefs, content guidelines, contracts, and deliverables
• Coordinate posting schedules and ensure timelines are met
• Review content for brand safety, messaging accuracy, and platform best practices
• Handle influencer communications, negotiations, and issue resolution

Performance Tracking & Reporting

• Track campaign performance (reach, engagement, CTR, conversions, ROI)
• Analyze results and provide post-campaign reports with insights and recommendations
• Optimize future campaigns based on performance learnings

Cross-Team Collaboration

• Work with internal teams (content, media, performance) to ensure alignment
• Support integrated campaigns involving paid ads, social content, and offline activations
   

Market & Trend Awareness

• Stay up to date with influencer trends, platform updates, and creator culture
   

Job Requirements

Experience & Skills

• 1–3 years of experience in influencer marketing, social media, or digital marketing
• Proven experience managing influencer campaigns from concept to execution
• Strong understanding of platforms: TikTok, Instagram, YouTube, etc.
• Experience working with creators across different markets or regions

Technical & Analytical Skills

• Ability to analyse influencer metrics (engagement rate, reach, CPM, CPA, ROI)
• Comfortable using influencer platforms or tools (e.g. Meltwater)
• Strong reporting and presentation skills

Communication & Relationship Management

• Excellent written and verbal communication skills
• Confident negotiating fees, deliverables, and usage rights
• Ability to manage multiple stakeholders and creators simultaneously

Skills