Job Description

As a Digital Media-Buy Executive, you will be involved in strategising, planning, executing and analysing our paid digital campaigns for clients across Facebook, Instagram, Twitter, YouTube, TikTok, and Google. 

Responsibilities :

• Strategically manage & execute performance marketing campaigns. Across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, as well as reporting.
• Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis
• Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes 
• To ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset
• Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities
• Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation
• To stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective
• Work closely with other departments to ensure client goals are met

Job Requirements

Requirements:

• Marketing experience in a digital / e-commerce environment - agency backgrounds are preferred
• Direct experience with:-
• Facebook ads
• Google ads (SEM, GDN, YouTube)
• Acquisition funnels
• Google Tag Manager, Analytics
• Landing page builders (eg. Unbounce, Instapage, or an equivalent tool)
• Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel
• Ability to create reports from multiple sets of data
• Excellent proficiency in the English language with a keen eye for grammatical errors and typos
• Experience managing analytics tools & expertise in manipulating data sets - proficiency in Excel/Sheets is a must
• Ability to write direct-response advertising copy for Facebook & Google
• Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally
• Ability to work both independently and in a team-oriented environment
• Should have high levels of integrity, autonomy, self-motivation
• Google, Facebook, Twitter or any other advertising certifications are a plus

Skills