Enjoy exclusive deals, discounts and freebies of health and wellness goods and services from our brand partners!

Healthy Lifestyle Benefits

Full transparency and we are open with ideas and sharing, with no hierarchy restrictions!

Fun Family Culture

Lesser Commute, Lesser Stress, Better Productivity!

Work from Home

PurelyB

<p><strong>Our vision is to build a brighter and healthier future for all</strong></p>
<p>PurelyB™ is committed to improving the lives of our customers and communities worldwide through:</p>
<ul>
<li>Awareness, education, employment.</li>
<li>Preserving our cultural and herbal traditions.</li>
<li>Consciousness and respect for our planet.</li>
</ul>
<p><strong>Our Origins</strong></p>
<p>PurelyB™ began as a digital content platform, providing users with guidance and motivation through inspiring articles, videos, recipes and custom-designed health programmes - all curated around leading sustainable, healthy lifestyles in Asia. <br><br>Fast forward to now, PurelyB™ has built our reach to over 6milliion users, and now offers two powerful superfood blends (PurelyB Pegaga and PurelyB Tiger Milk Mushroom) that combines Malaysia’s ancient wellness wisdom and royal rituals, with science. <br><br>Working alongside world-class doctors, medical scientists, traditional healers, and natural herbalists, we have unlocked these ancient wellness traditions to create innovative products for modern lifestyles.</p>
<p>We are excited to expand into more international markets, with USA being a key focus in the coming year! Come join our team and be a part of this exciting new chapter</p>


PurelyB™, empowering sustainable healthy living for the modern generation 

<p>We believe that our employees are our greatest asset, and we strive to create an environment that supports their personal and professional growth.</p>
<p><strong>Our remote work policy</strong> allows our employees the flexibility they need to work from wherever they feel most comfortable and productive. We trust our employees to manage their own schedules and prioritize their work in a way that best suits their individual needs.</p>
<p><strong>Collaboration </strong>is key to our success. We encourage our employees to work together, share ideas, and support each other to achieve our collective goals.&nbsp;</p>
<p><strong>Hustle and Grow</strong> is a part of our DNA. We're passionate about what we do, and we're willing to work hard to achieve our goals. We encourage our employees to be proactive and take ownership of their work, while also pushing themselves to constantly improve &amp; learn.</p>
<p><strong>Making a positive impact </strong>across the customers and communities we touch is our mission. We believe everything you do has a big impact and being a small and agile team, get ready to see how your actions help others live a more sustainable and healthy life!</p>


Collaborative, exciting, impactful - all in a supportive and driven environment

Our mission is to make it easy and convenient for people in Asia to lead sustainable healthy lifestyles and encourage positive lifestyle change.

<h3><strong>About the Role</strong></h3>
<p>At PurelyB, we’re on a mission to revive ancestral Malaysian rainforest remedies for modern wellness. As our Social Media Specialist, you’ll be the voice, pulse, and connector of our community — driving meaningful engagement, building loyal advocates, and translating PurelyB’s heritage and values into captivating social experiences that drive awareness, trust, and growth.</p>
<p>You’ll lead our social media strategy and storytelling across Instagram, TikTok, Facebook, YouTube, and LinkedIn, ensuring every piece of content builds connection, community, and conversion — both online and offline.</p>
<p></p>
<h3><strong>Your Responsibilities</strong></h3>
<h4><strong>1. Strategy &amp; Community Growth</strong></h4>
<ul>
<li>Develop and execute a social media strategy that drives awareness, engagement, and brand love across all platforms.</li>
<li>Grow and nurture a vibrant online community — turning followers into fans, and fans into lifelong customers.</li>
<li>Stay on top of social and cultural trends, platform algorithms, and best practices in the wellness and CPG space.</li>
<li>Collaborate cross-functionally with Marketing, Ecommerce, Content, Design, and Partnerships teams to ensure all social initiatives are aligned with product launches, campaigns, and partnerships.</li>
</ul>
<h4><strong>2. Content Creation &amp; Storytelling</strong></h4>
<ul>
<li>Plan and manage a social content calendar across all key platforms, with engaging daily posts, stories, reels, and videos.</li>
<li>Collaborate with the Content Creator and Designer to produce visually captivating and emotionally resonant content — from quick Reels to founder and community stories.</li>
<li>Write authentic, conversational captions and hooks that inspire engagement and connection.</li>
<li>Lead the creative direction for videos and visuals, ensuring all content is on-brand, platform-optimized, and true to PurelyB’s wellness ethos.</li>
</ul>
<h4><strong>3. Community Engagement, Nurturing &amp; Events</strong></h4>
<ul>
<li>Build authentic relationships with followers: respond to comments, DMs, and mentions with warmth, empathy, and purpose.</li>
<li>Create interactive community experiences — live Q&amp;As, wellness challenges, giveaways, polls, and real-talk founder sessions — to spark two-way engagement and deepen trust.</li>
<li>Collaborate with the Marketing &amp; Events team to plan and execute community-building events and campaigns (online and offline) that strengthen relationships, nurture existing customers, and offer value-added experiences such as workshops, wellness meetups, founder talks, or customer appreciation initiatives.</li>
<li>Foster a sense of belonging and shared mission among the community, highlighting customer stories, testimonials, and transformations.</li>
<li>Partner with Customer Service to ensure timely, thoughtful responses to all social inquiries.</li>
<li>Identify loyal customers and advocates to feature or involve in UGC, affiliate, or event opportunities.</li>
</ul>
<h4><strong>4. Influencer &amp; UGC Strategy</strong></h4>
<ul>
<li>In partnership with the Ecommerce &amp; Affiliate Marketing Specialist, lead the social-first influencer &amp; UGC strategy: identify influencers (macro, micro, and nano) aligned with PurelyB’s values and brand aesthetic, spearhead briefs specific to social (as opposed to just affiliate content), and ensure we maximise social reach, engagement, and conversions from influencer and UGC campaigns.</li>
<li>Own the UGC pipeline: ideate UGC campaigns or community prompts (e.g., “share your routine”, “heritage remedy story”, “kids wellness story”), manage collection of UGC assets, organise permissions and licensing, and package content for reuse across paid and organic channels.</li>
<li>Analyse influencer and UGC performance (engagement rates, content reuse, follower growth, conversions) and refine strategies based on performance data to improve future outcomes.</li>
</ul>
<h4><strong>5. Analytics &amp; Optimization</strong></h4>
<ul>
<li>Track and report on social metrics — growth, engagement, reach, conversions, and sentiment — with clear insights and actionable recommendations.</li>
<li>Continuously optimize content, timing, and platform mix based on performance data.</li>
<li>Experiment with new features, trends, and formats (e.g., live shopping, collaborations, reels, stories) to keep content fresh and relevant.</li>
</ul>

This job is as a Social Media Specialist at PurelyB, where you’ll connect with a community passionate about wellness. You might like this job because you’ll create engaging content, foster community, and promote the magic of ancestral remedies online!

Content Management

Social Media

Copywriting

Content Creation

Storytelling

Community Outreach

Influencer Marketing

Growth Strategies

Event Planning

Marketing Analytics

About the Role
At PurelyB, we’re on a mission to revive ancestral Malaysian rainforest remedies for modern wellness. As our Social Media Specialist, you’ll be the voice, pulse, and connector of our community — driving meaningful engagement, building loyal advocates, and translating PurelyB’s heritage and values into captivating social experiences that drive awareness, trust, and growth.
You’ll lead our social media strategy and storytelling across Instagram, TikTok, Facebook, YouTube, and Lin...

Social Media Specialist

PurelyB