Job Description

Ready to turn scroll-stopping ideas into real conversations? We are SYN GLOBAL GROUP SDN BHD, a media and marketing team focused on local-first storytelling and campaigns that matter. Join us and bring memorable content to life by working with us at SYN GLOBAL GROUP SDN BHD across social channels and brand activations.

As a builder on our team, you will create and scale social-first content that grows audience attention and builds community. You will plan content calendars, produce short-form video and posts, and use data to improve reach and engagement every week.

Your Growth & Impact

• Expand your portfolio by producing cross-platform campaigns that reach diverse Malaysian audiences in both Bahasa and English.
• Own content projects end-to-end to grow your planning, production, and publishing skills.
• Build measurable marketing experience by tracking performance and iterating on creative based on analytics.
• Grow your professional network through collaboration with designers, account teams, and external creators.
• Elevate your storytelling abilities with hands-on training in short-form video and platform best practices.

Job Requirements

Responsibilities

Project Management

• Plan and maintain a monthly content calendar aligned to campaign briefs and business priorities.
• Coordinate shoots, briefs, and timelines with designers, videographers, and external talent.
• Manage publishing schedules using scheduling tools and ensure deadlines and quality checks are met.
• Report weekly on content performance and recommend next steps to improve results.

Content Production

• Create native social content, including short-form video, carousels, captions, and static posts tailored to each platform.
• Edit short videos and produce simple motion assets using tools like Canva or a basic video editor.
• Write clear, engaging copy that matches brand tone and mobilises audiences to act or comment.
• Develop variations and A/B test creative to learn what drives engagement.

Community & Performance

• Manage day-to-day community interactions and comment moderation with professional, timely replies.
• Support social listening and flag trends or reputation issues to the team.
• Use analytics to measure reach, engagement, and conversion and translate data into simple recommendations.
• Collaborate with paid media colleagues to align organic content with promotional plans.

Requirements

Qualifications & Experience

• Minimum 2 years of hands-on experience in social media, content creation, or digital marketing roles.
• Diploma or degree in Mass Communication, Marketing, Media, or related field preferred.
• Portfolio or links to social accounts showing short-form video, copy, and content series you created.
• Experience working in a small agency or in-house team is an advantage.

Hard Skills & Knowledge

• Proven skills in Content Creation and Content Management across Facebook, Instagram, TikTok, and X.
• Familiarity with Social Media Strategy, Social Media Marketing, and Social Media Management tools.
• Basic video editing and asset preparation skills using Canva, CapCut, or Premiere Rush.
• Comfortable reading analytics and turning numbers into practical content changes.

Soft Skills & Qualities

• Strong Interpersonal Communications and a calm approach to community commenting and engagement.
• Curiosity about Political Philosophy or Political Communications is welcomed if producing issue-based content.
• Organised, reliable, and able to manage multiple briefs with clear communication.
• Creative thinker who cares about storytelling and the real-world impact of content.

Skills