Job Description

Role Overview 

Our client is a leading cybersecurity solutions provider in Southeast Asia. As we scale our regional presence, we are bringing digital marketing capabilities in-house and strengthening our customer engagement through high-impact physical events. We are looking for a hands-on Digital & Events Marketing Specialist to support our marketing transformation. Reporting directly to the CEO, you will focus on executing CRM campaigns, marketing automation workflows, and coordinating regional physical events. This is an operational, execution-driven role ideal for someone who thrives on getting things done accurately and on time. 

Key Responsibilities 

CRM & Email Marketing 

● Maintain and segment customer databases in HubSpot (primary CRM) while ensuring full compliance with PDPA and GDPR. 

● Build, test, and deploy targeted email campaigns, newsletters, and automated nurture sequences. 

● Monitor and report on key metrics (open rates, CTR, conversions) using HubSpot dashboards and Excel. 

Marketing Automation 

● Assist in creating and optimizing automation workflows (drip campaigns, lead scoring, trigger-based emails). 

● Support integration between HubSpot and other tools; troubleshoot basic workflow issues. 

● Regularly audit automated processes and suggest small improvements. 

Physical Events Coordination (Southeast Asia) 

● Handle end-to-end logistics for workshops, partner events, trade shows, and executive roundtables (venue sourcing, vendor management, budget tracking). 

● Manage event registration, personalized invitations via HubSpot, and post-event follow-ups. 

● Provide on-site support (set-up, registration desk, materials) and regional travel as required (approximately 15–25% travel). 

General Support 

● Schedule social media posts and perform minor website updates (WordPress). 

● Maintain the marketing calendar and coordinate with sales and product teams. 

● Contribute to the gradual reduction of outsourced marketing activities. 

Job Requirements

 Requirements 

● Bachelor’s degree in Marketing, Business, Communications, or related discipline (or equivalent experience). 

● 1–2 years of experience in marketing operations, CRM/email marketing, or event coordination. 

● Hands-on experience with HubSpot (strongly preferred) or similar platforms (Mailchimp, Salesforce, Marketo). 

● Proficient in Microsoft Excel and PowerPoint; basic knowledge of marketing automation concepts. 

● Excellent organizational skills and meticulous attention to detail. 

● Strong written and spoken English; additional Southeast Asian language is a plus. 

● Comfortable with regional travel and occasional overtime during events. 

● Proactive team player who enjoys a supportive, non-strategic role. 

What We Offer 

● Direct exposure to the CEO and senior leadership in a flat, fast-moving organization. 

● Opportunity to build in-house marketing capabilities from the ground up. 

● Professional development budget for relevant certifications (HubSpot, Google Analytics, event management, etc.). 

● Competitive salary and standard benefits. 

Skills