Job Description

Job Description 

• Create original, engaging content for social media platforms, company websites, and digital campaigns — tailored to the target audience and brand tone.  
• Plan, develop, and execute social media content calendars across multiple channels (LinkedIn, Facebook, Instagram, TikTok, etc.) to build brand awareness and engagement. 
• Design and edit creative visuals, infographics, and short videos using Canva or similar design tools to enhance storytelling and audience appeal.
• Capture on-site photos and videos by traveling to project sites when required, to create authentic, high-impact marketing content.   
• Edit and produce videos using CapCut (or similar tools) for use across social media and marketing channels.   
• Monitor and analyze social media performance metrics, website analytics, and engagement trends to recommend improvements and optimize strategies.   
• Keep up to date with the latest social media algorithms, SEO updates, and digital marketing trends to ensure maximum content reach and visibility.   
• Collaborate with internal teams to develop and integrate effective content marketing strategies supporting campaigns and product launches.   
• Use social media strategically to distribute content, drive website traffic, and strengthen the company’s SEO and brand authority.   
• Maintain brand consistency and adhere to company design, communication, and compliance guidelines.   
• Manage content production schedules, ensuring all deliverables meet deadlines and quality standards.   
• Identify challenges, propose creative solutions, and actively contribute to achieving departmental and company-wide marketing objectives.    

Job Requirements

Job Requirement 

• Active interest and passion for social media, digital marketing, and creative content creation. 
• Hands-on experience managing social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).  
• Skilled in Canva (or similar tools like Adobe Express) for creating visuals, posters, and marketing materials. 
• Proficient in video editing, particularly using CapCut or similar applications.   
• Familiarity with TikTok trends, short-form video formats, and creative storytelling for social media engagement.   
• Experience in content writing, caption crafting, and SEO-friendly copywriting.   
• Good understanding of SEO principles (keywords, internal linking, and content optimization).   
• Basic knowledge of public relations (PR) and how to communicate the right brand message effectively.   
• Excellent written and verbal communication skills in English.   
• Strong eye for detail, creativity, and quality control for both visual and written content.   
• Self-motivated, organized, and able to work independently while meeting multiple deadlines.   
• Open-minded, adaptable, and eager to learn new digital tools and marketing trends.  
• Willingness to travel to project sites for content creation purposes when required.    

Skills