Job Description

We are seeking a result-oriented Social Media Content Manager to develop and execute a comprehensive social media strategy to engage our audience, increase brand awareness and drive business objectives on TikTok and Instagram. This will include content creation, community management, and analytics. Bonus points for candidates with a speciality for TikTok. 

Responsibilities:

1. Social Media Strategy

• Develop and execute a social media strategy that aligns with our Brand Values and Mission
• Organize a social media calendar for Instagram and TikTok
• Setting and tracking KPI’s upon discussion with Head of Marketing

2. Content Creation

• Creating engaging content for Instagram and TikTok, with a key understanding of the differences in the platforms
• Copywriting - writing captions, content briefs, and content guidelines
• Collaborate with our Content Creation Team - designers, videographers, photographers, etc.
• Ensuring content created aligns with our brand and positioning

3. Social Media Engagement

• Posting of content and engaging with our online community via comments, messages & quizzes/polls, etc.

4. Performance Analysis:

• Compile, analyze and assess the performance of social media campaigns for strategic decisions and improvements
• Provide feedback to internal teams based on insights

5. Market Trends:

• Stay informed about social media trends, content styles and opportunities for Instagram and TikTok

6. Contribution to Marketing Team:

• Contribute in developing new creative growth and outreach strategies to increase conversions

Job Requirements

 Requirements

• Degree in Marketing, Business, Communications, or a related field.
• Strong proficiency for TikTok and Instagram
• Proven experience as a Social Media Manager, with a portfolio showcasing successful campaigns and metrics.
• Excellent written and verbal communication skills.
• Creative, diligent and proactive.
• Ability to generate engaging content ideas.
• Highly organized with strong project management skills.

Skills