Job Description

We are seeking an innovative and results-driven Social Media Team Lead to oversee and guide our social media team. You will be responsible for crafting creative strategies, managing social media campaigns, and leading a dynamic team of social media specialists. You’ll collaborate with various teams to align social media initiatives with overall business goals and ensure our clients’ brands shine across multiple digital platforms. 

Key Responsibilities:

• Strategic Leadership: Develop and execute social media strategies that align with clients’ overall marketing goals and brand identity.
• Campaign Management: Lead the planning, creation, and execution of innovative social media campaigns across all platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
• Team Leadership: Manage, mentor, and guide a team of social media specialists, ensuring high performance, creativity, and adherence to best practices.
• Content Development: Oversee the creation and curation of high-quality, engaging content in various formats (posts, videos, stories, etc.), ensuring consistency and brand alignment.
• Performance Tracking: Utilize social media analytics tools to track, measure, and report on campaign performance, providing insights and recommendations for optimization.
• Client Collaboration: Act as the primary point of contact for clients, presenting social media strategies, providing regular updates, and gathering feedback to improve results.
• Trend Analysis: Stay updated with the latest social media trends, tools, and best practices, and apply them to improve client performance and engagement.
• Budget Management: Develop and manage social media budgets, ensuring efficient allocation of resources and maximum ROI.
• Cross-functional Collaboration: Work closely with other departments (Creative, Content, Strategy) to ensure cohesive and integrated marketing efforts across all channels.

Job Requirements

• Experience: 5+ years of proven experience in managing social media strategies and teams, ideally in a digital marketing or creative agency.
• Leadership Skills: Experience in leading a team with strong interpersonal and mentoring skills, fostering a collaborative and results-oriented culture.
• Strategic Thinking: Ability to craft long-term social media strategies and translate client objectives into actionable plans.
• Creativity: A flair for creating fresh, innovative social media campaigns that engage audiences and drive results.
• Analytical Skills: Proficiency in using social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) to measure performance and make data-driven decisions.
• Content Expertise: Strong understanding of various social media platforms, their algorithms, and best practices for content creation, distribution, and engagement.
• Client-facing Skills: Excellent communication and presentation skills, with the ability to build strong relationships with clients and stakeholders.
• Project Management: Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Knowledge of Paid Media: Understanding of social media paid advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) and the ability to integrate paid strategies into organic campaigns.
• Problem Solver: Ability to troubleshoot issues quickly and effectively, ensuring the success of campaigns.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working in an agency setting is highly preferred.
• Certifications in social media, digital marketing, or related areas are a plus.

Skills