Job Description

Job Overview: The Senior Marketing Executive will lead and drive marketing initiatives across both SaaS and FMCG product lines. This role focuses on shaping brand direction, strengthening market presence, and supporting revenue growth through strategic planning, creative execution, and strong cross-team collaboration. The ideal candidate is independent, proactive, and capable of managing diverse marketing priorities with minimal supervision.

Key Responsibilities:

1. Campaign & Strategy

• Plan, develop, and execute integrated marketing campaigns across digital and offline channels.
• Work closely with the Marketing Manager to conceptualize campaign ideas, promotions, and brand initiatives.
• Develop annual and quarterly marketing plans aligned with company and client objectives.

1. Digital Marketing & Content 

• Manage social media platforms (Meta, Instagram, TikTok, LinkedIn) including content planning, posting, and engagement.
• Run paid advertising campaigns via Meta Ads Manager, Google Ads, and other relevant platforms.
• Collaborate with the creative team to produce compelling visuals, copies, and videos that align with campaign goals.
• Oversee company website content updates, SEO optimization, and landing page performance.

1. Brand & Market Development

• Conduct market research and competitor analysis to identify growth opportunities.
• Build and maintain relationships with partners, influencers, and media outlets.
• Ensure consistent brand tone, message, and design across all communication channels.

1. Reporting & Analysis

• Track, monitor, and report marketing campaign performance, providing insights and recommendations.
• Measure ROI and conversion metrics using tools like Google Analytics and Meta Business Suite.
• Present monthly reports to management, highlighting campaign impact and future strategies.

1. Team & Coordination

• Guide and mentor junior marketing team members and interns.
• Coordinate with cross-functional departments (Sales, Design, Operations) to ensure marketing alignment.
• Manage marketing timelines, budgets, and deliverables efficiently.

Job Requirements

 Qualifications and Skills:

1. Bachelor’s Degree in Marketing, Communications, Business, or related field.
2. Minimum 3–5 years of working experience in marketing or digital marketing.
3. Proven experience handling digital campaigns (Meta Ads, Google Ads, SEO, email marketing).
4. Strong knowledge of analytics and performance measurement tools
5. Excellent command of English and Bahasa Malaysia, with strong writing and presentation skills.
6. Detail-oriented, proactive, and able to manage multiple projects under tight deadlines.
7. A team player with creative thinking and a strong sense of accountability.

Skills