Job Description

Position Responsibilities

• Plan & Execute CRM activities such as app pushes, EDM via Marketing tool.
• Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
• Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
• Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness,and customer engagement. Provide insights to optimize marketing strategies.
• Assist on promotional offer configuration and deployment

Job Requirements

Qualification & Experiences

• A diploma or a bachelor’s degree in marketing / marketing communications / data science /business or related field.
• 1-3 years of experience in marketing operations, CRM, or growth-related roles. 
• Fresh graduates are welcomed.
• Understanding and hands-on experience with CRM software (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics 365)
• Experience working with analytic tools such as Google Analytics-Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• High proficiency in Microsoft Excel
• API Knowledge (Sometimes): For more technical roles, understanding APIs (Application Programming Interfaces) can be beneficial for custom integrations.
• Able to work in a fast-paced and dynamic work environment
• Ability to make hyper data-driven decision
• Ability to learn and apply new knowledge fast and effectively.
• Critical thinking and creative. 
• Ability to have a structural thinking and documentation skill.

a Necessity, not a Luxury

Skills