TCE Sports Sdn Bhd

With a legacy spanning over half a century, TCE SPORTS began its journey in the 1960s as a small antique store under the name “The China Emporium.” Over time, we evolved and ventured into the realm of adventure sports, becoming one of Malaysia's pioneering importers of fishing gear, tackle, diving, and sports equipment.

Today, TCE SPORTS stands as an established importer and leading distributor of international brands in fishing tackle and outdoor adventure gear. Our extensive distribution network of nearly 700 dealers stretches across Malaysia, Indonesia, Singapore, Brunei, and India. We are committed to providing high-quality products and services that consistently exceed customer expectations, fostering a passion for outdoor adventure.

Our Brands

• SEAHAWK: Founded in 1978, Seahawk is synonymous with fishing in Malaysia. Offering over 4,000 products ranging from reels and rods to terminal tackle and accessories, Seahawk has become a trusted name for anglers across Asia. Focused on innovation, Seahawk makes fishing gear accessible and affordable, encouraging beginners and enthusiasts alike to explore the joys of angling.
• Team Seahawk: An extension of the Seahawk legacy, Team Seahawk delivers a premium line of fishing rods and reels. Engineered with precision, using components like FUJI parts from Japan and materials sourced globally, this range blends durability, affordability, and cutting-edge technology. Designed for modern anglers, Team Seahawk caters to everyone from casual hobbyists to elite professionals.

At TCE SPORTS, our mission is to continue innovating and supporting the fishing community with reliable and cost-effective gear. We are proud to empower anglers across the region and beyond, sharing in their passion for the great outdoors.

At TCE SPORTS, our work culture thrives on passion, collaboration, and innovation. With decades of legacy, we foster an environment where employees are inspired to grow and excel.

We are driven by a shared commitment to quality and customer satisfaction, encouraging teamwork across all levels to achieve collective goals. Diversity and inclusivity are at our core, valuing the unique perspectives each team member brings.

Innovation is the backbone of our culture, as we continuously push boundaries to redefine standards in the fishing and outdoor adventure industry. We invest in our employees’ growth through learning opportunities and skill-building programs, empowering them to achieve their professional aspirations.

Recognizing the importance of balance, we promote wellness and flexibility, ensuring our team stays motivated and inspired. At TCE SPORTS, we don’t just build products – we create a supportive and dynamic environment for success.