Job Description

Role Overview 
We are seeking a detail-oriented and commercially minded Copywriter to support regional and market-level content production across e-commerce, campaign, and digital touchpoints. This role operates within a structured Creative Operations model and collaborates closely with Creative, Content QA, and Channel teams to ensure content accuracy, clarity, and brand consistency at scale. 
 
Key Responsibilities 
1. Creative Writing + Localization Efforts 
- Develop key messaging and campaign concepts tailored to campaign thematic and objectives. 
- Adapt and localize content from English into the local/native language while preserving brand tone, intent, and campaign messaging. 
- Optimize copy for cultural relevance, platform requirements, and e-commerce best practices. 
- Ensure linguistic accuracy, grammar, and consistency across all assets. 
 
2. Campaign & Sales Copywriting 
- Develop copy based on campaign thematics, sales mechanics, promotions, bundles, and GWP strategies. 
- Write concise, conversion-focused copy for websites, web banners, paid media, and marketplace assets. 
- Align copy with visual hierarchy and campaign intent. 
 
3. Content Adaptation & Formatting 
- Adapt master copy into multiple formats, lengths, and layouts based on channel requirements. 
- Ensure copy fits design layouts without truncation or forced line breaks. 
- Collaborate with designers to optimise readability and visual flow. 
 

4. Content Quality & Accuracy Checks 
- Conduct self and peer reviews to ensure spelling, grammar, pricing, claims, and promotional accuracy. 
- Ensure compliance with brand guidelines and communication frameworks. 
- Support Content QA feedback cycles and revisions. 
 
5. AI Translation & Copy Enablement 
- Support development and refinement of AI-assisted translation and copy tools. 
- Train AI outputs using high-quality reference translations, glossaries, and tone guides. 
- Review and validate AI-generated content to ensure brand accuracy and cultural nuance. 
- Define best practices and SOPs for human-in-the-loop AI workflows. 
- Track AI error patterns and provide insights for continuous improvement. 
 
6. SEO Meta Writing (nice-to-have) 
- Create SEO optimized meta tags for e-commerce, brand websites, and blog content based on keyword strategy and search volume insights. 
- Adapt and localize branded content, such as FAQs and editorial content, by naturally incorporating high performing search keywords to support SEO visibility and organic traffic growth. 
- Support SEO and QA keyword validation processes with a basic understanding of SEO principles, search performance data, and content optimization best practices. 
 
Key Stakeholders 
- Creative Team (Art Directors, Designers) 
- Content QA Specialists 
- Campaign & Commercial Teams 
- Channel / Web Setup Teams 
 

Job Requirements