Job Description

Key Responsibilities:

•  Implementing marketing strategies to achieve company’s goals and objectives
•  Develop and implement marketing activities/events covering all touch points to increase brand awareness and loyalty such as social media, events, campaigns, etc.
• Conducting market research and analyzing data to identify potential target audiences, market trends and competitors
• Creating and managing marketing campaigns across various channels including email and social media
• Collaborating with sales and other teams to ensure alignment of marketing and sales strategies
• Managing and maintaining the company’s website and marketing automationtools
• Creating and managing marketing budgets and tracking ROI
• Developing and producing marketing materials including brochures, merchandises, etc.
• Measuring and reporting on the effectiveness of marketing campaigns and making recommendations for improvements
• Staying up-to-date with industry trends, emerging technologies and best practices in B2B marketing

Job Requirements

Desired Qualification, Experience and Traits:

•  Bachelor’s Degree in Marketing
• Minimum 3 years of B2B marketing experience
• Proven track record of lead generation
•  Experience with marketing automation tools
•  Strong understanding of buyer personas
•  Ability to create and execute marketing campaigns
•  Excellent written and verbal communication skills
•  Ability to analyze and report on marketing metrics
•  Experience with and marketing automation tools
•  Ability to work collaboratively with sales team

Skills