Job Description

1. Responsible and accountable for the Marketing Department strategic plan and the success of the brand as a business unit. Brainstorming fresh advertising ideas for upcoming activities or events following the brand guidelines.
2. Plan and update budget reports on a quarterly basis and to review the cost effectiveness of marketing / promotion campaigns.
3. Plan and run marketing campaigns to promote brand awareness and recognition. Evaluate the effectiveness of the marketing campaigns against the objectives set.
4. Implement effective marketing strategic plan & also work closely with Principals, Agency, Media and other suppliers.
5. Plans and executes all web, social media and media database marketing with the malls Management in support of upcoming activity.
6. Liaise with consignment counter such as Parkson, Sogo & etc for marketing and social media campaign, bargain or negotiate for best exposure
7. Reviewing current marketing campaigns and social media strategy and identifying strategic weaknesses and find solutions/ recommendations for improvement within the budget.
8. Work closely with Group Product Development and Merchandising teams to develop upcoming product and selling point.
9. Work closely with Operation teams for upcoming campaign and activities to support the execution.
10. Maintain awareness of competitor activity and campaigns.
11. Responsible for managing the communication channels and social media platforms to ensure all marketing content and campaign communications are executed timely such as SMS blast / email marketing.
12. Provide copywriting / editing as needed for marketing collateral.
13. Create and implement marketing campaigns that meet overall organizational goals, budget and KPI objectives.
14. Responsible of the customer service including social media and market place for Retail
15. Responsible for e-commerce platform for the company

Job Requirements

• Possess Diploma/Advanced/Higher/Graduate Diploma/Degree in Marketing or related field.
• At least 1 year of experience in a similar role
• Hands on experience managing ecommerce website/CMS.
• Ability to work under pressure and work well in a fast-paced environment
• Good command of English, Bahasa Malaysia, Mandarin in verbal and written
• Email marketing, with experience creating and driving successful campaigns
• Project management experience and problem solving skills
• Ability to work independently

Skills