Job Description

1. Digital Marketing Content Ideation & Planning

• Collaborate with digital marketing team to brainstorm content ideas (video & static visual) for different campaigns.
• Research and track trends that align with each brand’s tone and audience.
• Develop simple storyboards for planned video shoots and social media calendar covering video and static visual content. 

2. Video Shooting & Production

• Execute both planned and on-the-fly shoot using mobile device and drones.
• Capture photo and video content in a variety of settings: show unit shots, lifestyle moments, events and etc.
• Direct on-site shoots.

3. Creative & Graphic Designing

• Conceptual and design engaging social content (static graphic / visual) that aligns with brand voice and marketing campaigns for social platforms.
• Design, execute, and adapt visuals according to briefs from various stakeholders.

4. Editing & Post-Production

• Edit videos for Reels, Tik Tok, Youtube Shorts and other social-first formats.
• Apply graphics, captions, sound and effects to make content platform-ready and engaging.
• Repurpose existing assets into fresh, relevant content pieces.

5. Social Media Savvy

• Understand the social media formats and content lifecycles of major social platforms.
• Monitor and review content performance and adapt creative approaches accordingly.
• Stay ahead of design trends and behavioural insights to drive relevance and engagement.

6. Others

• Provide creative leadership and mentor junior designers by giving effective feedback and direction.

Job Requirements

• 4 - 5 years of content creation experience, preferably in property development industry.
• Experienced in photography, video production, and motion graphics.
• Fluent in Adobe Creative Suite (Photoshop, Illustrator & Premiere Pro).
• Strong editing skills in Adobe Premiere Pro / CapCut / Final Cut Pro etc.
• A team player with excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.

Skills