Monthly laptop allowance will be provided to employees. 

Laptop Allowance 

Flexibility 

Claims 

AYP HR Group Sdn.Bhd

At AYP, we offer Employer of Record solutions designed to streamline your global workforce management. From seamless hiring processes to payroll management, competitive benefits administration, global mobility facilitation, tax compliance and statutory reporting, we handle every aspect with precision and care.

What We Offer

Joining AYP, not only will you have regional exposure and cross-cultural collaborations with teams from other countries, you will also have opportunity to upskill and develop your personal and professional growth through our culture of coaching

Company Culture 

<ol>
<li>Content Creation: </li>
</ol>
○ Develop, write, and edit high-quality content for our company website, including&nbsp;
blog posts, landing pages, case studies, whitepapers, and more&nbsp;
○ Craft engaging content that effectively communicates our brand message and&nbsp;
captures the attention of our target audience&nbsp;
○ Produce content that is not only informative but also persuasive, with a focus on&nbsp;
driving conversions and supporting the sales funnel&nbsp;
2. Lead Generation: 
○ Create targeted content designed to attract and convert marketing qualified leads&nbsp;
through strategic messaging and placement&nbsp;
○ Utilize insights from customer personas and lead behavior analytics to inform&nbsp;
and tailor content creation efforts 
3. SEO Optimization: 
○ Conduct comprehensive keyword research to identify high search volume&nbsp;
keywords and strategically integrate them into content&nbsp;
○ Utilize SEO tools such as SEMrush and Google Analytics to optimize content,&nbsp;
improve search engine rankings, and enhance overall visibility&nbsp;
○ Implement on-page SEO best practices, including the optimization of meta tags,&nbsp;
headers, and internal linking structures
4. Content Strategy: 
○ Collaborate with the marketing team to align content with our marketing strategy,&nbsp;
business goals, and buyer personas&nbsp;
○ Contribute to content planning and strategy sessions, ensuring that content&nbsp;
meets strategic objectives&nbsp;
5. Performance Monitoring: 
○ Track, analyze, and report on content performance metrics using tools like&nbsp;
Google Analytics, SEMrush, and other relevant platforms&nbsp;
○ Make data-driven adjustments to content strategies to enhance effectiveness,&nbsp;
engagement, and return on investment (ROI)&nbsp;
6. Competitor Analysis: 
○ Stay informed about industry trends, competitor content strategies, and emerging&nbsp;
content formats&nbsp;
○ Ensure our content remains competitive, relevant, and innovative by continuously&nbsp;
refining and adapting our content approach

This job is for a Senior Content Specialist who creates engaging content, optimizes for SEO, and monitors performance. You might like this job because it involves crafting persuasive content and driving conversions while staying competitive with industry trends and competitors.

SEO Copywriting

Competitive Analysis

SEMrush (Software)

Google Analytics




-Content Creation: 

○ Develop, write, and edit high-quality content for our company website, including 
blog posts, landing pages, case studies, whitepapers, and more 
○ Craft engaging content that effectively communicates our brand message and 
captures the attention of our target audience 
○ Produce content that is not only informative but also persuasive, with a focus on 
driving conversions and supporting the sales funnel 
2.  Lead Generation: 
○ Create targeted content designed to ...

Senior Content Specialist

AYP HR Group Sdn.Bhd

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Company Profile

AYP HR Group Sdn.Bhd