Job Description

1. Content Creation:

○ Develop, write, and edit high-quality content for our company website, including 

blog posts, landing pages, case studies, whitepapers, and more 

○ Craft engaging content that effectively communicates our brand message and 

captures the attention of our target audience 

○ Produce content that is not only informative but also persuasive, with a focus on 

driving conversions and supporting the sales funnel 

2. Lead Generation:

○ Create targeted content designed to attract and convert marketing qualified leads 

through strategic messaging and placement 

○ Utilize insights from customer personas and lead behavior analytics to inform 

and tailor content creation efforts

3. SEO Optimization:

○ Conduct comprehensive keyword research to identify high search volume 

keywords and strategically integrate them into content 

○ Utilize SEO tools such as SEMrush and Google Analytics to optimize content, 

improve search engine rankings, and enhance overall visibility 

○ Implement on-page SEO best practices, including the optimization of meta tags, 

headers, and internal linking structures

4. Content Strategy:

○ Collaborate with the marketing team to align content with our marketing strategy, 

business goals, and buyer personas 

○ Contribute to content planning and strategy sessions, ensuring that content 

meets strategic objectives 

5. Performance Monitoring:

○ Track, analyze, and report on content performance metrics using tools like 

Google Analytics, SEMrush, and other relevant platforms 

○ Make data-driven adjustments to content strategies to enhance effectiveness, 

engagement, and return on investment (ROI) 

6. Competitor Analysis:

○ Stay informed about industry trends, competitor content strategies, and emerging 

content formats 

○ Ensure our content remains competitive, relevant, and innovative by continuously 

refining and adapting our content approach

Job Requirements

1. Experience:

○ Minimum of 3 years of experience in content writing, with a strong focus on SEO 

and lead generation 

2. Skills:

○ Proven ability to write clear, engaging, and persuasive content that drives leads 

and conversions 

○ Strong understanding of SEO principles, including keyword research, on-page 

optimization, and the effective use of SEO tools like SEMrush and Google 

Analytics 

○ Excellent research skills and the ability to translate complex ideas into 

accessible, audience-friendly content 

3. Analytical Abilities:

○ Proficiency in analyzing content performance metrics and making data-driven 

decisions to enhance content effectiveness and engagement 

○ Ability to measure the impact of content on lead generation and overall 

marketing goals 

4. Creativity:

○ Strong creative thinking skills with the ability to generate original ideas and 

compelling content that resonates with the buyer personas 

5. Education:

○ Bachelor’s degree in Marketing, Communications, English, or a related field is 

preferred

Skills