Job Description

Join Pixlr as a Senior Digital Marketing Executive and elevate our brand across all digital channels! In this role, you will develop and execute comprehensive marketing strategies, manage our online presence, and optimize campaigns through SEO, SEM, social media, and other digital marketing channels. If you possess strong digital marketing skills, an analytical mindset, and excellent communication abilities, apply now!

The Job:

• Developing and executing digital marketing strategies across platforms like SEO, SEM, email, social media, and display advertising.
• Managing online brand presence, including social media platforms, website updates, and content creation.
• Planning and executing online advertising campaigns, such as Google Ads, Facebook Ads, and other paid digital channels.
• Monitoring and analyzing campaign performance using analytics tools to assess KPIs and ROI, making adjustments to optimize performance.
• Collaborating with content and creative teams to ensure digital campaigns align with brand voice and goals.
• Managing email marketing campaigns, including segmentation, personalization, and automation.
• Staying updated on digital marketing trends and competitors' strategies to ensure the company remains competitive.
• Budget management for digital campaigns, ensuring cost-effective spending and high return on investment.
• Engaging with the online community and fostering audience interaction through community-building efforts and influencer collaborations.
• Reporting on performance metrics and presenting findings to senior management for strategic decision-making.
• Acquire insight in online marketing trends and keep strategies up to date.
• Maintain partnerships with media agencies and vendors.
• Handling ad hoc projects and initiatives by addressing urgent needs or opportunities as they arise.

Job Requirements

The person:

• Degree in Marketing or relevant field
• At least 4 years of proven experience as Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Perfect knowledge of web analytics tools (Google Analytics).
• Skills and experience in creative content writing.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.

Skills