Job Description

• Digital Marketing Strategy:
• Develop and implement digital marketing strategies aligned with company goals.
• Manage multi-channel campaigns (SEO, SEM, social media, email, display ads).
• Optimize campaigns for maximum ROI.
• Social Media Marketing:
• Manage and grow social media presence on platforms (Facebook, Instagram, LinkedIn, Twitter).
• Create content calendars and strategies for social media.
• Analyze performance and adjust strategies accordingly.
• Content Creation & Management:
• Collaborate on producing blog posts, videos, infographics, etc.
• Ensure content is SEO-optimized and aligned with audience needs.
• Manage editorial calendar and ensure timely content delivery.
• Analytics & Reporting:
• Monitor digital marketing KPIs and metrics.
• Provide regular performance reports (traffic, conversions, ROI).
• Use data insights to inform decisions and improve strategies.
• Team Leadership & Collaboration:
• Lead and mentor junior marketing team members.
• Collaborate with cross-functional teams (sales, product, design).
• Budget Management:
• Oversee digital marketing budgets and resource allocation.
• Optimize spending for maximum efficiency and results.

Job Requirements

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 4+ years of experience in digital marketing with proven success.
• Proficient with Google Analytics, Google Ads, Facebook Ads Manager, SEO tools.
• Experience with content creation and content management platforms.
• Strong analytical, communication, leadership, and project management skills.

Skills