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Digital Strategy & Content Lead

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This job is about leading digital content and strategy across social platforms like TikTok and Instagram. You might like this job because it combines creativity with data, helping brands grow while staying on top of the latest trends.

Undisclosed

Wawasan Hai-O, Batu 3 1/4, Jalan Kapar, 41400, Klang, Selangor., Kuala Lumpur

Job Description

Responsibilities
  1. Digital Growth & Platform Management
  • Manage daily operations across all digital platforms: TikTok, IG, FB, YouTube, Telegram.
  • Plan and execute digital marketing strategies to generate leads, conversions, and sales.
  • Monitor and optimize ad campaigns and performance analytics monthly.
  1. Content Calendar & Posting Schedule (PIC)
  • Develop and manage monthly content calendars for all platforms, ensuring strategic timing, relevance, and campaign alignment.
  • Coordinate internal teams and partners to ensure timely asset delivery and uploads.
  1. Website Monitoring & Updates
  • Oversee website content accuracy, uptime, loading speed, and UI/UX enhancements.
  • Coordinate with web developers to implement improvements that support sales and user experience.
  1. Trendspotting & Innovation
  • Stay ahead with viral content formats, AI tools, video trends, influencer, collaborations, etc.
  • Present fresh content concepts and digital tools monthly to elevate brand presence.
  1. Distributor Empowerment & Training
  • Identify training gaps and source external experts (TikTok, copywriting, Canva, ChatGPT, etc).
  • Organize Zoominars, workshop, and share bite-sized digital tutorials with the distributor network.
  1. Content Collaboration & Sourcing
  • Propose ideas with strong CTA hooks tailored to each
  • Engage internal and external freelancers, UGC creators, or agencies for content production.
  1. Marketing Event Involvement
  • Work with the events and product tam to ensure digital campaigns are synced with product launches, distributor, events, and roadshows.
  • Handle event coverage, social posting plans, and digital lead collection from event traffic.


Job Requirements

Requirements
  1. Possess at least a Bachelor degree in Marketing, Mass Communication, Digital Media, Advertising, Graphic Design or equivalent.
  2. Possess at least 2-5 years relevant working experience in digital marketing, content creation, or social media strategy.
  3. Good copywriting sense, campaign planning skills, and trend awareness.
  4. Familiar with Meta Ads, TikTok, Google Analytics & Business Suite
  5. Design skill (Canva, Capcut, Adobe Express, etc.) is an advantage.
  6. Self-driven, organized, and eager to lead new initiatives.
  7. Fluent in Bahasa Melayu & English (Mandarin is an added advantages)
  8. Willing to travel and possess own transport.


Company Benefits

Monetary Rewards

Your task achievement will be rewarded with Incentives, Rewards & Recognitions, and Performance Bonus.

Career Progressions

In our fast pace working environment, we value your commitment and hard work with a career path for your future with Us.

Company Activities

We hold annual Company Dinner, Trips and Team Building Retreat for our employees.


Additional Info

Company Activity

Last active - few hours ago


Company Profile

Beshom Holdings-logo-image

Beshom Holdings

Hai-O has established itself as a trusted household name over 45 years, and this legacy will grow even stronger in BESHOM, the new investment holding company of the Hai-O group of companies. Building on a legacy of hard work and steadfast values, BESHOM knows the importance of a solid foundation. Our goal is hence to give you all the tools you need to transform your home into a safe haven to support the pursuit of...