Job Description

1. Strategic Marketing Planning:

• Develop and implement comprehensive marketing strategies to drive brand growth and customer engagement.
• Conduct market research to identify customer preferences, industry trends, and competitive landscape.
• Set clear marketing objectives and KPIs, aligning with overall business goals.
• Prepare and manage the marketing budget, ensuring cost-effective use of resources.

2. Digital Marketing Management:

• Oversee the creation and execution of digital marketing campaigns across social media, email marketing, and digital advertising platforms.
• Develop a social media content calendar, manage social media channels, and monitor engagement metrics.
• Optimize SEO strategies for the website and maintain updated, user-friendly web content.
• Plan and execute influencer marketing campaigns, collaborating with influencers and KOLs to enhance brand reach.

3. Partnership and Collaboration:

• Identify and negotiate partnerships with complementary brands, corporate partners, and media platforms for cross-promotions.
• Coordinate with external agencies for creative content, video production, and event planning.
• Develop and maintain relationships with key partners for co-branded campaigns or sponsored events.

4. Creative Content Development:

• Lead the creation of marketing materials, including graphics, videos, brochures, and promotional banners.
• Develop engaging and creative content for social media, email newsletters, and website updates.
• Coordinate with the design and multimedia team to ensure brand consistency in all visuals.

5. On-Ground Marketing and Events:

• Plan and execute on-ground promotional activities, including launch events, roadshows, pop-up activations, and brand experiences.
• Manage end-to-end event planning, including vendor coordination, venue setup, and logistics.
• Collaborate with the Operations Team to ensure smooth execution of marketing events.

6. Customer Relationship Management (CRM):

• Oversee customer engagement strategies, including loyalty programs and personalized marketing.
• Monitor and analyze customer feedback to enhance customer experience and retention.
• Implement strategies to maximize customer lifetime value (LTV) through upselling and cross-selling.

7. Performance Tracking and Reporting:

• Track and analyze the performance of all marketing campaigns using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Prepare monthly reports on marketing performance, including ROI analysis, customer acquisition costs, and campaign effectiveness.
• Use data-driven insights to optimize future marketing strategies.

Job Requirements

Education: Bachelor's Degree in Marketing, Business Administration, or related field.

Experience: Minimum 3-5 years of experience in marketing, with a focus on digital marketing and brand management.

Technical Skills:

• Proficiency in social media platforms (Facebook, Instagram, TikTok, YouTube).
• Experience with Google Ads, Meta Ads, SEO, and email marketing tools.
• Familiarity with Canva, Adobe Creative Suite (Photoshop, Illustrator), and video editing tools.
• Strong understanding of marketing analytics and reporting.

Soft Skills:

• Excellent communication and presentation skills.
• Strong leadership and team management abilities.
• Analytical mindset with attention to detail.
• Creative problem-solving skills.
• Ability to work independently and in a team environment.

Skills