Job Description

• Bachelor’s degree in Marketing, Business, Mass Communication, or related field.
• Minimum 7 years’ marketing experience, with at least 3 years in a managerial role.
• Proven track record in branding, PR/CSR, and multi-channel campaign execution.
• Strong leadership skills to manage both in-house and external marketing teams.
• Analytical mindset with ability to track, report, and optimize campaign ROI.
• Excellent communication skills in Mandarin, English, and Bahasa Malaysia (preferred).
• Hands-on, resourceful, and able to balance strategic vision with execution excellence.
• Experience in managing marketing budgets at scale.

Job Requirements

1.  Develop and lead the overall branding strategy for Goodnite Group and its subsidiary companies, including Corporate Social Responsibility (CSR), Public Relations (PR), and industry award initiatives.
2. Oversee and implement comprehensive marketing strategies across multiple sales channels, including nationwide dealer networks, Goodnite outlets, retail stores, and network marketing.
3. Lead, mentor, and manage both internal marketing teams and external partners across digital, social media, content creation, and event management.
4. Evaluate, coordinate, and optimize the performance of external agencies and vendors to ensure alignment with company objectives.
5. Collaborate closely with sales and product teams to align marketing efforts with business goals, sales performance, and product development.
6. Analyse market trends, customer insights, and campaign performance to recommend data-driven improvements.
7. Manage the marketing budget effectively, ensuring resources are allocated for maximum ROI.
8. Provide regular reports and presentations to management on campaign results, progress, and strategic recommendations.

Skills