We provide a company laptop for your convenience — or feel free to use your own device if that’s your preferred setup.

Company Laptop

Work from anywhere! Our team operates fully remotely, giving you the freedom and flexibility to manage your own workspace.

Hybrid Work Only

Feeling under the weather? We provide Annual Leave, Medical Leave for your well-being.



Your Well Being

YOU are an integral part of our success! The impact you make goes beyond just the business but to the communities we reach out to everyday.



Impactful Collaboration

Gain international exposure by collaborating with teammates from Indonesia and clients across SG, Indonesia, and MY.. including global and MNC brands.

Exposure Experience

Brokoli Digital

At Brokoli Digital, we help businesses grow smarter, not just bigger. We act as your in-house growth marketing team, combining strategy, creative, and data to deliver long-term results that truly scale.
Instead of juggling multiple vendors, our clients get a dedicated team that’s fully embedded in their business. We don’t just run ads, we build marketing systems that drive sustainable growth through deep understanding, transparency, and collaboration.
Our team is made up of strategists, creatives, and analysts who love solving complex marketing challenges. We value ownership, accountability, and continuous learning, and we take pride in growing together with our clients.
If you’re passionate about digital marketing, creative storytelling, and driving real impact.. Brokoli Digital is the place to thrive!

About Brokoli Digital

At Brokoli Digital, we believe great work starts with great people. We cultivate a culture of ownership, trust, and open communication, where every team member has the freedom to experiment, learn, and grow.
We’re a team that values transparency and accountability — we celebrate wins together and learn from challenges together. Everyone’s voice matters, whether you’re crafting strategy, managing campaigns, or designing creative that converts.
We also believe in balance and flexibility. Work is important, but so is life outside of it. Our team enjoys the autonomy to manage their time, collaborate remotely, and build meaningful results without unnecessary bureaucracy.
At the end of the day, we’re not just marketers — we’re problem-solvers, innovators, and partners in growth.

Our Culture

The Senior Performance Marketing Specialist at Brokoli Digital acts as both a performance strategist and client growth partner.
This role is responsible for designing, executing, and optimizing digital marketing campaigns across multiple paid channels while managing key client relationships and translating performance insights into business growth strategies.
Unlike traditional media buyers, this role requires a strong ability to combine creative thinking, analytical rigor, and strategic communication, particularly within modern algorithm-driven advertising ecosystems such as Meta Ads Manager powered by automation systems like Meta Andromeda.
The ideal candidate understands that performance marketing today is less about manual targeting and more about creative testing, data interpretation, and funnel architecture. 
<h3><ins>Performance Marketing Strategy</ins></h3>
<ul>
<li>Develop full-funnel paid media strategies across platforms such as:</li>
<ul>
<li>Meta Ads Manager</li>
<li>Google Ads</li>
<li>TikTok Ads Manager</li>
</ul>
<li>Design campaign architectures for scaling, including:</li>
<ul>
<li>Prospecting frameworks</li>
<li>Retargeting structures&nbsp;</li>
<li>Budget allocation strategies</li>
<li>Incrementality-driven funnel testing</li>
</ul>
<li>Align campaign objectives with business KPIs such as MER, CAC, ROAS, and LTV</li>
</ul>
<h3><ins>Creative Strategy &amp; Testing</ins></h3>
<ul>
<li>Lead creative testing frameworks in alignment with algorithm-driven platforms like Meta Andromeda&nbsp;</li>
<li>Work closely with designers and content teams to develop:</li>
<ul>
<li>High-converting ad hooks</li>
<li>UGC-style creatives</li>
<li>Product education content</li>
<li>Persona-specific messaging</li>
</ul>
<li>Use performance signals such as:</li>
<ul>
<li>Thumbstop rate</li>
<li>Hook retention</li>
<li>CTR</li>
<li>Video hold rate</li>
<li>Conversion rate to guide creative iteration cycles.</li>
</ul>
</ul>
<h3><ins>Data Analysis &amp; Optimization</ins></h3>
<ul>
<li>Analyze campaign performance using tools such as:</li>
<ul>
<li>Google Analytics</li>
<li>Looker Studio</li>
<li>Shopify analytics</li>
</ul>
<li>Interpret data across multiple levels:</li>
<ul>
<li>Campaign level</li>
<li>Creative level</li>
<li>Audience clusters</li>
<li>Landing page performance</li>
</ul>
<li>Diagnose growth bottlenecks including:</li>
<ul>
<li>Audience fatigue</li>
<li>Creative fatigue</li>
<li>Landing page conversion issues</li>
<li>Funnel drop-offs</li>
</ul>
<li>Translate insights into actionable growth experiments.</li>
</ul>
<h3><ins>Campaign Management &amp; Execution</ins></h3>
<ul>
<li>Manage end-to-end paid media operations including:</li>
<ul>
<li>Campaign setup</li>
<li>Budget management</li>
<li>Bid optimization</li>
<li>Scaling strategies</li>
</ul>
<li>Implement advanced tactics such as:</li>
<ul>
<li>Creative diversification</li>
<li>Incrementality testing</li>
<li>Advantage+ and algorithm-optimized campaign structures</li>
</ul>
<li>Monitor campaign pacing, performance volatility, and optimization windows.&nbsp;</li>
</ul>
<h3><ins>Client Management &amp; Strategic Communication</ins></h3>
<ul>
<li>Serve as the primary performance marketing advisor for assigned clients.</li>
<li>Translate complex performance data into clear strategic recommendations.</li>
<li>Conduct:</li>
<ul>
<li>Campaign performance reviews</li>
<li>Strategy workshops</li>
<li>Growth planning discussions</li>
</ul>
<li>Align campaign strategies with client business goals such as:</li>
<ul>
<li>revenue growth</li>
<li>customer acquisition</li>
<li>product launches</li>
<li>seasonal campaigns. &nbsp;</li>
</ul>
</ul>

This job is for a Senior Performance Marketing Specialist who designs and optimizes digital ad campaigns. You might like this job because it blends creativity with data analysis to drive client growth in exciting advertising platforms.

Kerja ini adalah sebagai Pakar Pemasaran Prestasi Kanan di Brokoli Digital. Anda mungkin berminat dengan kerja ini kerana ia menggabungkan strategi pemasaran dan hubungan pelanggan, membantu merekabentuk kempen digital yang meningkatkan pertumbuhan perniagaan dengan analisis dan kreativiti yang mendalam.

Digital Marketing

Google Ads

Business To Business

Business-To-Consumer

Business-To-Consumer (B2C) Marketing

Business-To-Business (B2B) Marketing

Marketing Strategies

Shopify

Google AdSense

Customer Relationship Management (CRM) Software

The Senior Performance Marketing Specialist at Brokoli Digital acts as both a performance strategist and client growth partner.
This role is responsible for designing, executing, and optimizing digital marketing campaigns across multiple paid channels while managing key client relationships and translating performance insights into business growth strategies.
Unlike traditional media buyers, this role requires a strong ability to combine creative thinking, analytical rigor, and strategic comm...

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