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This job is about leading marketing efforts to promote an app across various countries using platforms like Google and TikTok. You might like this job because you’ll use data to make smart decisions, collaborate with teams, and drive results.
Job Description
Position Responsibilities
- Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
- Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
- Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
- Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
- Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
- Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
- Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
- Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
- Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.
Job Requirements
Qualifications & Experience
- A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business.
- Minimum 2 years of experience in performance marketing.
- Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
- Experiences in SEO/SEM, PPC, GA4, app metrics analytic
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
- Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
- Proficiency in Microsoft Office tools, Excel proficiency a must.
a Necessity, not a Luxury
Skills
Company Benefits
Employee Discount
Enjoy employee discounts on beverage, merchandise, etc at all outlets across Malaysia.
Employee Perk Programmes
Establishment of corporate benefits to offer exclusive discounts or benefits to each employee.
Health and Wellness
Out-patient care and in-patient care are covered for all employee including ongoing wellness programs & activites.
Career Development
Job training and continuing education help to fuel employee career growth.
Extension Leave Benefits
Provide more generous with their leave days. We have more than 6 other types of leave!
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
4 - 7 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
