Job Description

Job Summary
The Marketing Executive supports the execution of marketing initiatives to grow brand visibility, engage customers, and drive sales across both online and offline channels. This role assists in campaign rollouts, content production, influencer coordination, social media management, and performance tracking. The ideal candidate has a creative mindset, strong communication skills, and is eager to learn and contribute in a fast-paced environment with a focus on results and continuous improvement.

Key Responsibilities

Marketing Planning and Campaign Execution

• Assist in executing 360° marketing campaigns for product launches, festive promotions, and branding.
• Help maintain and update the marketing calendar to ensure timely execution.
• Conduct basic market and competitor research to support campaign direction.

Content & Visual Development

• Develop compelling visual and written content with the creative team for social media, website, and paid ads.
• Ensure content quality and consistency across platforms like XHS, Instagram, Tik Tok, etc.
• Prepare content briefs that outline visual direction, copy, and performance goals.
• Assist in organizing campaign photoshoots and managing visual production timelines.
• Utilize AI tools (e.g., Canva, ChatGPT, Midjourney, Freepik) to enhance content ideation, design, and efficiency.

Sales & Campaign Coordination

• Work with the sales, retail, and e-commerce teams to align promotional mechanics, product messaging, and campaign timing.
• Ensure campaign assets are delivered in sync with inventory availability and e-commerce activation.
• Monitor product highlights and suggest marketing angles that support commercial success.

Digital & Paid Media Support

• Coordinate with the Digital Ads team on creatives and messaging for Meta, Google, TikTok, Amazon Ads, etc.
• Ensure marketing visuals are optimized for each digital channel’s specifications and audience behavior.

Influencer, PR, & UGC Coordination

• Support in sourcing influencers for campaigns and content seeding.
• Track influencer deliverables and content submissions.
• Coordinate product shipments and follow-ups with KOLs.
• Assist in PR tasks including press kit assembly and outreach logistics.

Offline Marketing & Event Support

• Assist in planning and executing offline activations such as pop-ups, PR events, and retail campaigns.
• Coordinate logistics, setup, and content capture for events.
• Ensure customer experience and brand image are upheld across all physical touchpoints.

Team & Collaboration

• Coordinate with internal teams (e-commerce, design, sales, ops) to meet deadlines.
• Support the Senior Executive or Manager in campaign execution and task completion.
• Participate actively in brainstorms, team reviews, and weekly KPI tracking sessions.

Job Requirements

• Minimum 1 years of marketing experience or related, preferably in fashion, jewellery, or lifestyle brands. Fresh graduates are welcome.
• Experience in leading multi-channel marketing campaigns (digital, retail, PR, events).
• Understanding of digital ads, influencer marketing, and creative production workflows.
• Excellent project management, communication, and stakeholder coordination skills.
• Familiar and willingness to explore with AI tools for content generation, media planning, or data analytics.
• Proficiency in Mandarin (spoken and written) is a plus as this role will be managing XHS.

Skills