Explore programs and initiatives designed to foster an inclusive future for all.



Supporting diverse talent

We are committed to facilitating career and skill development through internal job opportunities, providing resources and tools to explore new roles.

Career development

This signature program for women at mid and senior levels globally accelerates diverse leadership and empowers women to excel in the digital age.

Cognizant Propel Program

Cognizant Malaysia

Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world.
Cognizant engineers modern businesses. As one of the largest global professional services companies we help clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. As the partner they turn to execute on their digital priorities, we focus on IoT, AI, Software Engineering and Cloud—the technologies that are changing the nature of business.
Source: <a href="https://www.cognizant.com/my/en/about-cognizant" target="_self">cognizant.com</a>

Who We Are

Our values form the bedrock of our culture and define how we work together to serve our stakeholders.
Start with a point of view
I apply my expertise to gain trust, and lead our clients forward.
Seek data, build knowledge
I use facts to guide my actions and decisions.
Always strive, never settle
I act with agility and creativity, determined to stay one step ahead.
Work as one
I deliver ideas that draw upon the full power and scale of Cognizant.
Create conditions for everyone to thrive
I include, enable and invest in everyone around me.
Do the right thing, the right way
I always make the ethical choice.
Source: <a href="https://www.cognizant.com/us/en/about-cognizant/culture-and-values" target="_self">cognizant.com</a>
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Our Values

Job Description: Ad Optimization Analyst<o:p></o:p> Role Overview: We are looking for a detail-oriented and proactive Ads Optimization Analyst to manage and optimize paid search, video, shopping, and display campaigns for global clients.. This role is key in driving campaign performance improvements, optimizing key metrics, and ensuring the seamless execution of Ads strategies to meet client KPIs.<o:p></o:p> Key Responsibilities:<o:p></o:p> ● Campaign Optimization: Manage and optimize high-performing Ads campaigns across Search, Video, Shopping/PMax, and Display/Demand Gen. This includes keyword research (Leverage tools in Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus.<o:p></o:p> ● Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement<o:p></o:p> ● Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded.<o:p></o:p> ● Communication &amp; Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights.<o:p></o:p> Requirements:<o:p></o:p> ● Experience: 1-2 years of experience in digital marketing, specifically Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen).<o:p></o:p> ● Ads Certification: Must have a valid Ads certification obtained within the last 6 months.<o:p></o:p> ● Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory).<o:p></o:p> ● Communication Skills: Strong communication skills, both written and verbal, with a proactive approach to tasks.<o:p></o:p> Client Exposure: Exposure to working with global clients and an understanding of cross-cultural contexts and international brands The Cognizant community: We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive. <ul> <li>Cognizant is a global community with more than 300,000 associates around the world.</li> <li>We don’t just dream of a better way – we make it happen.</li> <li>We take care of our people, clients, company, communities and climate by doing what’s right.</li> <li>We foster an innovative environment where you can build the career path that’s right for you.</li> </ul> About us: Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at <a rel="noopener" href="https://www.cognizant.com/us/en" target="_blank">www.cognizant.com</a> Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws. Disclaimer:&nbsp; Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

This job is for an Ads Optimization Analyst at Cognizant, where you&#x27;ll enhance online ad campaigns for global clients. You might like this job because it combines creativity with data analysis to drive real results in digital marketing!

Job Description: Ad Optimization Analyst Role Overview: We are looking for a detail-oriented and proactive Ads Optimization Analyst to manage and optimize paid search, video, shopping, and display campaigns for global clients.. This role is key in driving campaign performance improvements, optimizing key metrics, and ensuring the seamless execution of Ads strategies to meet client KPIs. Key Responsibilities: ● Campaign Optimization: Manage and optimize high-performing Ads campaigns across Sea...

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Cognizant Malaysia