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This job is all about creating and managing online ad campaigns on platforms like Google and Facebook. You might like this job because you get to analyze data, optimize ads, and help businesses grow by reaching their customers effectively!
Job Description
Roles & Responsibilities:
- Manage and build ad campaigns using Google (search, YouTube, display), Facebook, LinkedIn and any other paid digital marketing platforms for different industries including both B2B and B2C.
- Optimize ads in response to analytics data and performance trends to hit KPIs i.e., minimise marketing spending and maximise ROI.
- Delivery of monthly analysis reporting on ads performance to internal and client-side stakeholders.
- Able to recommend which digital platforms and how to set up and track the campaign to meet client’s objective e.g., database acquisition, leads generation, e-commerce sales, etc.
- Able to study and understand buyer mindset and enhance the creative, visual, messaging and audience in ad campaigns to drive optimum performance.
- Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.
Job Requirements
Key Requirements:
- At least 1-2 years of SEM experience, either in-house or from an agency.
- Knowledge of paid media channels, with hands-on search account building and proven account growth essential.
- Analytical, organised, and KPI/ result-oriented.
- Detailed, able to multitask, and adhere to deadlines.
- Comfortable with numbers for budget management as well as making optimization decisions.
- Able to perform ad tracking via GTM.
- Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS. LTV.
- Working knowledge of tools such as Google Ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram, and Google Sheets/Excel.
- A bonus (good to have) would be having ad experience using Twitter, LinkedIn, and TikTok platforms.
Skills
Company Benefits
Medical & Insurance Benefits
Medical card will be provided which includes hospitalization, room & board.
Wellness and Healthcare Benefit
Claimable items include Optical, Dental, Medical check-up and supplement products
Growth & Learning Opportunities
Broaden your skills with diverse clients, while accessing physical & digital learning opportunities !
Office Working Culture
Enjoy luxurious freedom of workspace choice, surrounded by a stocked pantry, in such an office environment that fosters creativity and productivity.
Score Big and Celebrate
Get rewarded for your hard work! Enjoy quarterly bonuses for high-performing employees. Let's work hard play hard !
Staff Monthly Team Bondings
Lunch outings, karaoke, regular staff activities, team building activities and more!
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
1 - 3 Years of Experience
Career Level
Junior Executive
Job Specialisation
Company Profile
