Job Description

Senior Digital Campaign Performance Specialist

📍 Kuala Lumpur | Hybrid/Remote | Full-Time

We’re looking for a hands-on Digital Performance Specialist with at least min 2 years of experience running Meta, Google, and TikTok ads. If you’re passionate about driving results through data, testing new strategies, and scaling campaigns — we’d love to meet you!

What You’ll Do

• Plan, set up, and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and TikTok Ads.
• Manage campaign budgets to hit performance goals (ROAS, CPL, CPA).
• Monitor daily performance, analyze trends, and implement improvements.
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Prepare weekly reports with insights and recommendations.
• Collaborate with the creative/content team to produce high-performing ad assets.
• Stay up-to-date with the latest platform updates, ad policies, and growth hacks.

What We’re Looking For

• min 2+ years of hands-on experience managing paid campaigns (Meta, Google, TikTok).
• Solid understanding of performance metrics: CPC, CTR, CPA, ROAS, etc.
• Proficient in Ads Manager, Google Ads, TikTok Business Manager.
• Analytical thinker with strong Excel/Google Sheets skills.
• Eager to experiment, test, and push boundaries to improve results.
• Experience with Google Analytics 4, Data Studio.

Qualifications

• Strong Analytical Skills and Data Analysis abilities
• Experience in Performance Management and Performance Testing
• Excellent Communication skills
• Ability to work collaboratively in an on-site environment
• Bachelor's degree in Marketing, Data Science, or related field
• Experience with digital marketing tools and platforms
• Detail-oriented and results-driven mindset

What We Offer

• Performance incentives + certification sponsorships (Meta Blueprint, Google Ads, TikTok Academy).
• Hybrid working culture (office + WFH flexibility).
• A fun, collaborative team that values ideas and innovation.

Job Requirements

What We’re Looking For

• min 2+ years of hands-on experience managing paid campaigns (Meta, Google, TikTok).
• Solid understanding of performance metrics: CPC, CTR, CPA, ROAS, etc.
• Proficient in Ads Manager, Google Ads, TikTok Business Manager.
• Analytical thinker with strong Excel/Google Sheets skills.
• Eager to experiment, test, and push boundaries to improve results.
• Experience with Google Analytics 4, Data Studio.

Qualifications

• Strong Analytical Skills and Data Analysis abilities
• Experience in Performance Management and Performance Testing
• Excellent Communication skills
• Ability to work collaboratively in an on-site environment
• Bachelor's degree in Marketing, Data Science, or related field
• Experience with digital marketing tools and platforms
• Detail-oriented and results-driven mindset

Skills