Job Description

💭About El Papi Creatives

We are a strategy-first creative agency that helps brands shape perception, spark conversations, and show up where it matters. From digital campaigns to visual content, communications strategy and narrative building, El Papi Creatives delivers full-spectrum creative and communications solutions. We’re especially known for our work in the automotive space, partnering with leading brands to build trust, engagement, and loyalty both online and on the ground. We have since expand our services into various industry such as Finance, FMCG, Health & Beauty, Government, F&B, Aviation and more.

Role Summary

We’re looking for a Copywriter who lives and breathes social media. Someone who can write a caption that stops the scroll, drop a comment reply that earns a screenshot, and keep up with how Malaysians actually talk online. You’ll be the voice behind our clients’ brands across Instagram, TikTok, Facebook, and beyond. Not just writing posts, but actively managing the conversation in the comments section.

Bonus points if you genuinely care about cars. A real chunk of our work sits in the automotive space, and the copywriters who thrive here are the ones who know the difference between a daily, a weekend build, and a track car, and can write about all three without sounding like a brochure.

What You'll Own

Brand & Content Strategy

• Write social media copy across formats, including captions, hooks, scripts for short-form video, carousel copy, community posts, and ad copy for multiple client accounts
• Adapt tone and voice fluently across brands, switching from polished corporate to casual Manglish-friendly without losing the brand’s identity
• Manage community engagement on client pages by responding to comments, DMs, and questions in-brand, on-time, and with personality
• Monitor comment sections proactively. Flag sentiment shifts, jump on positive momentum, defuse the awkward stuff, and know when to escalate
• Collaborate daily with our editors, designers, videographers, and account managers to make sure copy and visuals work as one piece
• Stay on top of trends, memes, cultural moments, and platform shifts, and translate them into ideas the team can execute
• Contribute to brainstorms, content pillars, and campaign concepts. Copy isn’t just execution, it’s part of the idea
• Support pitch decks and creative proposals with sharp, on-brand writing when needed

Job Requirements

• 1–3 years of copywriting experience, ideally in an agency or in-house social media team
• A portfolio of social-first writing such as captions, scripts, and community replies, not just long-form articles or website copy
• Strong command of English and colloquial Malaysian tone (Manglish, Bahasa-English code-switching, local references that land)
• A genuine feel for what works on social. You understand why a caption performs, not just that it did
• Comfort with community management: replying in real time, handling tone in public, knowing when to be playful vs. when to be careful
• Fast turnaround mindset for agency pace, multiple accounts, and shifting briefs

Strongly Preferred

• Passion for cars or active presence in the Malaysian automotive scene, including owners’ clubs, meets, modding culture, motorsports, EV community, anything
• Familiarity with TikTok-native and Reels-native writing (hook structures, on-screen text, voiceover scripts)
• Experience writing for at least one client-facing brand on social

Nice to Have

• Proficiency in Bahasa Malaysia or Mandarin for broader audience reach
• Light experience with content scheduling tools (Meta Business Suite, Later, Sprout, etc.)
• Basic understanding of paid social, knowing what makes ad copy convert vs. organic copy resonate

Character Traits We Value

• Cultural fluency. You read the room online instinctively and know what flies, what flops, and what crosses the line.
• Curiosity. You consume content actively, notice what’s changing on each platform, and bring fresh references to the team.
• Ownership. You treat the brands you write for like they’re yours, not just accounts on a spreadsheet.
• Quick wit. Community management rewards fast, sharp thinking. You can be funny without being cringe.
• Judgment under pressure. You know when a comment needs a witty reply and when it needs to be screenshotted and escalated.

Skills