Job Description

The Public Relations & Communications Associate is responsible for safeguarding and enhancing the organization’s brand image, especially during crisis situations. This role involves analyzing business and marketing data to anticipate, identify, and address potential reputational risks. The ideal candidate will possess strong analytical skills, an understanding of crisis management, and the ability to provide actionable insights that inform strategic decision-making and restore the organization’s reputation.

Key Responsibilities

• Crisis Monitoring & Analysis: Continuously monitor across all media channels, and market trends to identify potential threats to the organization’s reputation.
• Insights: Analyze business and marketing information to extract insights that inform crisis management strategies and prevent reputational damage.
• Crisis Response Strategy: Collaborate with communications and public relations teams to develop and implement effective crisis response plans based on data insights.
• Consulting & Strategy: Provide consulting on post-crisis moving forward plans and strategize to restore and enhance the organization’s reputation.
• Reputation Reporting: Create detailed reports that track reputational metrics, offering real-time updates during crises and post-crisis analysis.
• Stakeholder Communication: Provide clear and concise insights to senior leadership and other stakeholders, supporting data-driven decision-making during crisis situations.

Other Responsibilities

• Reputation Risk Assessment: Conduct regular risk assessments to identify potential reputational vulnerabilities and recommend proactive strategies to mitigate risks.
• Cross-Functional Collaboration: Work closely with marketing, communications, and legal teams to ensure a coordinated response to reputational challenges.
• Media Relations: Develop and maintain relationships with key media contacts to ensure accurate and favorable coverage during and after a crisis.
• Tool Optimization: Utilize and recommend advanced tools for media monitoring and sentiment analysis to enhance the effectiveness of crisis management efforts.
• Post-Crisis Evaluation: Lead post-crisis evaluations to assess the effectiveness of the response and implement lessons learned for future crisis preparedness.
• Continuous Improvement: Stay updated with the latest trends in reputation management, crisis communication, and media analytics to continually enhance the organization’s crisis response capabilities.

Job Requirements

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Experience: Fresh grads are welcome to apply; 1 to 2 years of experience in reputation management, crisis communication, media monitoring, or a related field is preferred.
• Technical Skills: Proficiency in media monitoring tools and basic tools (e.g., Excel, Slides, Docs).
• Crisis Management Skills: Demonstrated understanding of reputational crises, with the ability to provide data-driven insights under pressure.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to quickly assess data and identify actionable insights during crisis situations.
• Communication Skills: Excellent written and verbal communication skills, with the ability to clearly convey complex data insights to non-technical stakeholders.
• Language: Proficient in both Malay and English, with full professional fluency in speaking, writing, and presenting in both languages. Additionally, has working knowledge of Mandarin, which serves as an added advantage in supporting communication and collaboration in multilingual or cross-cultural environments.
• Media Relations: Experience in developing and maintaining relationships with media outlets to influence coverage positively.
• Attention to Detail: High attention to detail and the ability to work effectively in high-pressure, fast-paced environments.
• Collaboration: Ability to work collaboratively across departments, with strong interpersonal skills and a team-oriented mindset.

P/S: Mandarin speakers are encouraged to apply, as proficiency in Mandarin is considered a cookie point for this position

Skills