GETDO.SDN.BHD

<p>GETDO Business &amp; Marketing is looking for a proactive and performance-driven <strong>Digital Marketing Executive</strong> who is interested in building expertise in <strong>Meta platforms and XiaoHongShu marketing</strong>.</p>
<p>You will be responsible for supporting the planning, execution, monitoring, and optimisation of digital marketing campaigns for clients across Facebook, Instagram, and XiaoHongShu.</p>
<p>This is not only a social media posting role. You will learn how to understand a client’s business, identify the right target audience, develop campaign strategies, plan content, generate leads, and improve marketing performance using data.</p>
<p>This position is suitable for fresh graduates or junior marketers who are passionate about digital marketing, advertising, content strategy, and business growth.</p>
<p></p>
<h2>What You’ll Do</h2>
<h3>【<strong><em>Meta Marketing and Advertising</em></strong>】</h3>
<ul>
<li>Assist in planning and executing campaigns across Facebook and Instagram.</li>
<li>Set up and manage Meta advertising campaigns for awareness, engagement, traffic, messages, and lead generation.</li>
<li>Assist with audience targeting, campaign structure, budget allocation, and ad scheduling.</li>
<li>Monitor advertising performance, including reach, impressions, clicks, CTR, CPC, leads, CPL, and conversion rates.</li>
<li>Identify better-performing ads, audiences, creatives, and campaign angles.</li>
<li>Support campaign optimisation based on performance data.</li>
<li>Assist in preparing weekly and monthly campaign reports.</li>
<li>Identify campaign issues and provide recommendations for improvement.</li>
</ul>
<h3>【<strong><em>XiaoHongShu Marketing</em></strong>】</h3>
<ul>
<li>Assist in developing XiaoHongShu account positioning and content direction.</li>
<li>Research trending topics, keywords, user interests, and competitor content on XiaoHongShu.</li>
<li>Plan XiaoHongShu content calendars, post concepts, titles, captions, and content angles.</li>
<li>Develop content that matches XiaoHongShu user behaviour and search intent.</li>
<li>Assist in planning product seeding, KOC, KOL, and brand account campaigns.</li>
<li>Coordinate with creators, designers, clients, and internal teams for content execution.</li>
<li>Monitor post performance, including views, engagement, saves, comments, enquiries, and follower growth.</li>
<li>Assist in analysing which content topics and formats perform best.</li>
<li>Support XiaoHongShu advertising campaigns, including 聚光 campaigns, where applicable.</li>
</ul>
<h3><strong>【</strong><strong><em>Content and Campaign Planning</em></strong><strong>】</strong></h3>
<ul>
<li>Conduct market, competitor, industry, and target audience research.</li>
<li>Generate campaign ideas, content pillars, video concepts, and promotional angles.</li>
<li>Prepare content briefs, captions, scripts, and key messages.</li>
<li>Work closely with designers, videographers, editors, and content creators.</li>
<li>Ensure campaign content is aligned with the client’s brand, audience, and business objectives.</li>
<li>Follow up on client approvals, materials, feedback, and campaign timelines.</li>
</ul>
<h3>【<strong><em>Client and Project Coordination</em></strong>】</h3>
<ul>
<li>Communicate with clients regarding campaign progress, content planning, and required materials.</li>
<li>Prepare meeting notes, campaign updates, reports, and action items.</li>
<li>Manage content calendars, campaign trackers, approval records, and project documentation.</li>
<li>Coordinate with internal teams to ensure campaigns and deliverables are completed on time.</li>
<li>Highlight campaign risks, delays, or performance issues to the team leader promptly.</li>
</ul>
<p></p>
<h2><strong>You’ll Be a Great Fit If You Are</strong></h2>
<ul>
<li>Interested in Meta Ads and XiaoHongShu marketing.</li>
<li>Comfortable working with both creative content and campaign data.</li>
<li>Proactive and do not wait to be reminded for every task.</li>
<li>Able to research trends and understand user behaviour.</li>
<li>Creative but also able to think from a business and conversion perspective.</li>
<li>Responsible, organised, and detail-oriented.</li>
<li>Comfortable communicating with clients and internal team members.</li>
<li>Able to identify problems and suggest practical solutions.</li>
<li>Willing to take ownership of assigned campaigns.</li>
<li>Interested in using AI tools to improve marketing research, content creation, and productivity.</li>
</ul>

This job is for a Digital Marketing Executive who speaks Mandarin! You might like this job because you&#x27;ll dive into exciting campaigns on Meta and XiaoHongShu, helping brands connect with audiences while learning all about data-driven marketing strategies.

Kerja ini adalah sebagai Digital Marketing Executive yang bertutur dalam Mandarin. Anda mungkin berminat dengan kerja ini kerana anda akan membangunkan kemahiran dalam pemasaran di platform Meta dan XiaoHongShu, serta belajar merancang dan melaksanakan kempen digital yang berkesan.

Marketing Strategies

Digital Marketing

Market Trend

Sales Strategy

Interpersonal Communications

Customer Communications Management

Mandarin Chinese

GETDO Business and Marketing is looking for a proactive and performance-driven Digital Marketing Executive who is interested in building expertise in Meta platforms and XiaoHongShu marketing.
You will be responsible for supporting the planning, execution, monitoring, and optimisation of digital marketing campaigns for clients across Facebook, Instagram, and XiaoHongShu.
This is not only a social media posting role. You will learn how to understand a client’s business, identify the right targe...

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