Job Description

GETDO Business & Marketing is looking for a proactive and performance-driven Digital Marketing Executive who is interested in building expertise in Meta platforms and XiaoHongShu marketing.

You will be responsible for supporting the planning, execution, monitoring, and optimisation of digital marketing campaigns for clients across Facebook, Instagram, and XiaoHongShu.

This is not only a social media posting role. You will learn how to understand a client’s business, identify the right target audience, develop campaign strategies, plan content, generate leads, and improve marketing performance using data.

This position is suitable for fresh graduates or junior marketers who are passionate about digital marketing, advertising, content strategy, and business growth.

What You’ll Do

【Meta Marketing and Advertising】

• Assist in planning and executing campaigns across Facebook and Instagram.
• Set up and manage Meta advertising campaigns for awareness, engagement, traffic, messages, and lead generation.
• Assist with audience targeting, campaign structure, budget allocation, and ad scheduling.
• Monitor advertising performance, including reach, impressions, clicks, CTR, CPC, leads, CPL, and conversion rates.
• Identify better-performing ads, audiences, creatives, and campaign angles.
• Support campaign optimisation based on performance data.
• Assist in preparing weekly and monthly campaign reports.
• Identify campaign issues and provide recommendations for improvement.

【XiaoHongShu Marketing】

• Assist in developing XiaoHongShu account positioning and content direction.
• Research trending topics, keywords, user interests, and competitor content on XiaoHongShu.
• Plan XiaoHongShu content calendars, post concepts, titles, captions, and content angles.
• Develop content that matches XiaoHongShu user behaviour and search intent.
• Assist in planning product seeding, KOC, KOL, and brand account campaigns.
• Coordinate with creators, designers, clients, and internal teams for content execution.
• Monitor post performance, including views, engagement, saves, comments, enquiries, and follower growth.
• Assist in analysing which content topics and formats perform best.
• Support XiaoHongShu advertising campaigns, including 聚光 campaigns, where applicable.

【Content and Campaign Planning】

• Conduct market, competitor, industry, and target audience research.
• Generate campaign ideas, content pillars, video concepts, and promotional angles.
• Prepare content briefs, captions, scripts, and key messages.
• Work closely with designers, videographers, editors, and content creators.
• Ensure campaign content is aligned with the client’s brand, audience, and business objectives.
• Follow up on client approvals, materials, feedback, and campaign timelines.

【Client and Project Coordination】

• Communicate with clients regarding campaign progress, content planning, and required materials.
• Prepare meeting notes, campaign updates, reports, and action items.
• Manage content calendars, campaign trackers, approval records, and project documentation.
• Coordinate with internal teams to ensure campaigns and deliverables are completed on time.
• Highlight campaign risks, delays, or performance issues to the team leader promptly.

You’ll Be a Great Fit If You Are

• Interested in Meta Ads and XiaoHongShu marketing.
• Comfortable working with both creative content and campaign data.
• Proactive and do not wait to be reminded for every task.
• Able to research trends and understand user behaviour.
• Creative but also able to think from a business and conversion perspective.
• Responsible, organised, and detail-oriented.
• Comfortable communicating with clients and internal team members.
• Able to identify problems and suggest practical solutions.
• Willing to take ownership of assigned campaigns.
• Interested in using AI tools to improve marketing research, content creation, and productivity.

Job Requirements

Job Requirements

• Malaysian citizen or candidate currently based in Malaysia with valid working rights.
• Diploma or Degree in Marketing, Digital Marketing, Business, Mass Communication, Advertising, E-Commerce, or a related field.
• Minimum 1 year of relevant working experience in digital marketing, social media marketing, performance marketing, advertising, or a related role.
• Must be able to communicate and write effectively in Mandarin, as the role involves managing XiaoHongShu content, Chinese-language campaigns, and communication with Chinese-speaking clients and audiences.
• Good communication skills in English and Bahasa Malaysia.
• Hands-on experience with Meta platforms, including Facebook, Instagram, Meta Business Suite, and Meta Ads Manager.
• Able to set up, monitor, analyse, and optimise Meta advertising campaigns.
• Familiar with XiaoHongShu content formats, user behaviour, trends, keywords, search behaviour, and platform culture.
• Experience in XiaoHongShu content planning, brand account management, KOC/KOL campaigns, product seeding, or 聚光 advertising will be an added advantage.
• Basic understanding of digital marketing metrics, including reach, impressions, CTR, CPC, CPL, conversion rate, engagement rate, and lead quality.
• Able to conduct market, competitor, audience, keyword, and content research.
• Able to develop content ideas, campaign angles, captions, video scripts, and creative briefs.
• Familiar with Canva, Google Workspace, Microsoft Office, and basic project management tools.
• Comfortable using AI tools for marketing research, content planning, copywriting, and productivity.
• Strong organisational and time-management skills, with the ability to manage multiple campaigns and deadlines.
• Detail-oriented, responsible, proactive, and able to take ownership of assigned tasks.
• Able to work independently while collaborating effectively with marketing, creative, advertising, and client servicing teams.
• Willing to accept feedback, test new ideas, and continuously improve campaign performance.
• Comfortable working in a fast-paced marketing agency environment.

Skills