Job Description
GETDO Business & Marketing is looking for a proactive, creative, and curious Digital Marketing Intern who is interested in gaining hands-on experience in Meta marketing and XiaoHongShu marketing. (Mandarin Speak and Writing)
During this internship, you will work closely with our marketing, creative, and advertising teams to support real client campaigns across Facebook, Instagram, and XiaoHongShu.
This is not an internship where you only perform administrative tasks. You will have the opportunity to learn about content planning, campaign strategy, audience research, digital advertising, client coordination, and campaign performance.
This internship is suitable for students who want practical exposure to the digital marketing and agency industry.
What You’ll Do
【Meta Marketing Support】
- Assist in planning content and campaigns for Facebook and Instagram.
- Support the team in preparing Meta Ads campaign materials.
- Conduct research on audiences, competitors, market trends, and campaign ideas.
- Assist in monitoring campaign performance such as reach, engagement, clicks, leads, CPC, CTR, and CPL.
- Help prepare weekly and monthly campaign performance updates.
- Identify high-performing content, campaign angles, and creative formats.
- Support campaign optimisation and testing under the guidance of the marketing team.
【XiaoHongShu Marketing Support】
- Research trending topics, keywords, content styles, and user interests on XiaoHongShu.
- Assist in planning XiaoHongShu content calendars and account directions.
- Generate content ideas, post titles, captions, and video concepts.
- Study competitor accounts and identify effective content formats.
- Assist in KOC, KOL, product seeding, and brand account campaign coordination.
- Monitor post performance, including views, likes, comments, saves, enquiries, and follower growth.
- Support XiaoHongShu professional account and 聚光 campaign activities when required.
【Content and Creative Support】
- Assist in brainstorming campaign ideas and content angles.
- Prepare simple content briefs, captions, scripts, and marketing messages.
- Work with designers, videographers, editors, and content creators.
- Support social media scheduling and publishing.
- Assist during photo shoots, video shoots, and content production when required.
- Ensure content is accurate and aligned with the client’s marketing objectives.
【Research and Project Coordination】
- Conduct basic industry, market, competitor, and target audience research.
- Assist in preparing client presentations, reports, and campaign documents.
- Update content calendars, task trackers, campaign records, and approval status.
- Follow up with internal team members on assigned tasks and deadlines.
- Assist in organising client materials, feedback, and campaign information.
- Support the team with day-to-day marketing project coordination.