Job Description

•  Plan & develop Go-to Market Strategy which covers products/market segmentation, pricing, targeting, channel strategies, and competitive differentiation for assigned product portfolio.
  
•  Manage product marketing plans for product portfolio assigned such as marketing programs roll-out, sales leads generation and end user communication strategies. (E.g. Roadshows, product launch, partnership or webinar/workshop)
  
•  Work closely together with sales team on projects/tenders for project pricing and liaise with Regional for stock allocation.
  
•  Monitor changes in the marketplace and identify gaps and opportunities for new sales/market opportunities via collaborations with 3rd party products or solutions.
  
•  Management and control the stock inventory and purchase for the assign product portfolio to ensure below aging target.
  
•  Managing individual Advertisement and Promotion (A&P) budget for product portfolio assigned with associated activities

Job Requirements

•  Product Marketing - Plan & develop Go-to Market Strategy, defining product's positioning and messaging and launching product and promotions to the market.
  
•  Market Analysis - Analyse, interpret and summarizing key points from research/sales reports in terms of market sizing, customer segments and buying patterns.
  
•  Good interpersonal and communication skills - Ability to communicate, interact, and work well with individuals and groups. (E.g. across functional department)
  
•  Marketing program - Develop marketing programs to promote products to targeted customer segment in both online and offline platform to cultivate sales opportunity ( E.g. webinar, lead generation, social media marketing, sales promotion to end users and channel partners)
  
•  Good Planning and Organization Skills
  
•  Problem Solving
  
•  Basic product management and marketing experience
  
•  Exposure to IT related industry from previous work experience
  
•  Exposure in handling marketing and advertising programs and activities
  
•  Having minimum 4 years working experience in related field e.g. channel management, product marketing, end user engagement
  
•  Degree in related course of studies e.g. Business Administration, Information Technology and Marketing Communications.

Skills