Job Description

Key Responsibilities:

Influencer Identification and Outreach:

• Assist in identifying potential influencers based on target audience, brand alignment, and campaign objectives.
• Support the outreach process by researching and contacting influencers through various communication channels.

Campaign Execution:

• Collaborate with the IPM team to develop and execute influencer marketing campaigns.
• Coordinate campaign logistics, including influencer agreements, content guidelines, and deliverables.

Relationship Management:

• Cultivate and maintain strong relationships with influencers, ensuring clear communication and timely follow-ups.
• Provide support to influencers throughout the campaign, addressing any questions or concerns that arise.

Content Coordination:

• Work closely with influencers to ensure the timely delivery of high-quality content that aligns with brand guidelines and campaign objectives.
• Facilitate content approvals and revisions, coordinating with both influencers and internal stakeholders.

Performance Tracking and Analysis:

• Assist in monitoring and analyzing campaign performance metrics, such as reach, engagement, and conversions.
• Collaborate with the IPM team to generate reports and insights for internal stakeholders.

Trend and Competitive Analysis:

• Stay updated on industry trends and best practices in influencer marketing.
• Conduct competitive analysis to identify opportunities and benchmarks for improvement.

Administrative Support:

• Provide general administrative assistance, including organizing files, scheduling meetings, and managing campaign-related documentation.

Learning and Development:

• Actively seek opportunities to expand knowledge and skills in influencer marketing, social media, and digital marketing.
• Stay curious and open to learning new tools, techniques, and strategies.

Job Requirements

Requirements:

• Currently pursuing a degree in Marketing, Communication, or a related field.
• Strong written and verbal communication skills.
• Familiarity with social media platforms and influencer marketing trends.
• Creative thinking and ability to generate innovative ideas.
• Detail-oriented with excellent organizational skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and as part of a team.
• Positive attitude, eagerness to learn, and ability to adapt to a fast-paced environment.

Skills