Job Description

We are seeking a creative and proactive Marketing Executive to join our growing team at Lamarsa Coffee Machine Company! Your main focus will be assisting Marketing Manager in executing marketing strategies, managing social media, and coordinating brand collaborations and events to help us engage our audience and strengthen our market presence.

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Job Highlights:

• Competitive salary and benefits package.
• Opportunity for growth and advancement within the company.
• Comprehensive medical insurance, allowances and excellent staff benefits.
• A dynamic work environment with a focus on innovation and teamwork.
• Free coffee, plus discounts on all our coffee products.

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Job Responsibilities:

• Digital Marketing:
• Develop and execute digital marketing campaigns across social media, email, and search engines to drive brand awareness and sales.
• Optimize content for social media platforms, engage with audiences, and monitor analytics to improve engagement.
• Manage digital ad campaigns (Google Ads, Facebook Ads, Instagram Ads), including budget allocation, targeting, and performance tracking.
• Use SEO best practices to optimise the website, blog, and product pages for search engines.
• Content Creation & On-Camera Talent
• Be the face of the brand for videos, reels, stories, and how-to content.
• Host product highlights, behind-the-scenes, and event recaps.
• Work with multimedia team to bring concepts to life.
• Brand Strategy
• Coordinate with the marketing manager on brand collaboration projects, including partnerships with influencers and local cafes.
• Apply understanding of luxury or lifestyle branding in marketing efforts.
• Assist with brand storytelling across platforms.
• Respond to DMs/comments, encourage user-generated content.
• Collaboration with Event: Support event planning and participation in coffee-related events or trade shows.
• Market & Trend Research: Conduct market research to understand trends and customer preferences, and use these insights to adjust strategies.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1–3 years experience in digital marketing, social media, or content creation.
• Comfortable and confident speaking on camera.
• Bonus: Background in luxury retail, lifestyle, or F&B branding.
• Proficiency in social media management, content creation, and basic design skills (e.g. Instagram, TikTok, Meta Suite, Canva or similar tools).
• Strong written and verbal communication skills.
• Creative thinker, detail-oriented, and a strong team player.

Skills