Job Description

Role Overview:

The Senior Marketing Executive at NovaLearn will be essential in crafting and executing marketing strategies to boost brand presence, increase student enrolments, and foster overall business development. This position calls for a strategic planner with practical execution abilities, proficient in managing campaigns, content, and digital marketing efforts.

Key Responsibilities:

1.Marketing Strategy & Planning

• Assist in developing and implementing annual and quarterly marketing plans aligned with NovaLearn’s goals.
• Conduct market research, competitor analysis, and audience insights to inform marketing strategies.
• Identify innovative marketing opportunities to strengthen brand presence and engagement.

2.Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across digital and offline channels.
• Collaborate with internal teams, external agencies, and vendors to deliver campaigns on time and within budget.
• Monitor campaign performance and provide recommendations for optimisation.

3.Digital Marketing & Content

• Manage NovaLearn’s social media platforms, including content planning, scheduling, and engagement monitoring.
• Develop and oversee digital advertising campaigns (Google Ads, Meta, TikTok, etc.) with performance tracking.
• Create or oversee high-quality content for social media, website, newsletters, and promotional materials.

4.Branding & Communications

• Ensure brand consistency across all marketing and communication channels.
• Support PR initiatives, media engagement, and internal communications as needed.
• Assist in creating corporate presentations, brochures, and other marketing collateral.

5.Reporting & Analytics

• Track and report on marketing KPIs, including lead generation, engagement, and conversion metrics.
• Provide insights and recommendations to improve campaign effectiveness and ROI.
• Maintain accurate records of marketing activities and outcomes.

Job Requirements

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3 years of experience in marketing, preferably in digital marketing or education-related sectors.
• Strong understanding of digital marketing platforms, social media, and analytics tools.
• Proven experience in campaign management, content creation, and brand development.
• Excellent written and verbal communication skills in English and Malay.
• Creative, proactive, and able to manage multiple projects under tight deadlines.
• Proficiency in design tools (Canva, Adobe Creative Suite) and marketing software is a plus.

Preferred Skills:

• Experience with SEO, SEM, and marketing automation tools.
• Basic video editing or visual content creation skills.
• Experience in managing external vendors or agencies.
• Familiarity with CRM platforms is advantageous.

Company Benefits:

•  Competitive Salary Attractive salary competitive with industry standards 
•  Travel Opportunities Plenty of opportunities to travel, from Hong Kong to Dubai
•  Supportive, Global Team Diverse and international team who’s supportive and open to hearing all your ideas
•  Investment in Your Growth Opportunities for professional and personal development with trainings and conferences in Hong Kong and beyond

Skills