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This job is perfect for a creative thinker who loves making ads shine! You might like this job because you’ll design engaging content, strategize for growth, and explore the latest trends while collaborating with a fun team.
Undisclosed
Malaysia, Kuala Lumpur
Job Description
Creatives & Messaging Planning and Production:
* Manage and Enhance Paid Channel Ads:
- Oversee and improve the quality of ads across all paid channels (Google, Meta, TikTok), focusing on ad content, content strategy, and messaging.
- Integrate the unique nature of different paid channels and ad formats into the overall branding communication roadmap and user lifecycle operations to establish best practices for every creative element.
- Develop a SOP for content production, from template design to final channel output.
Content Operations:
* Design content scripts that align Lazada products and promotional mechanisms with our communication strategy to enhance market influence.
* Create engaging ad materials that highlight exclusive offers and user benefits.
Communication Strategy:
* Develop communication strategies for growth products to maximize the effectiveness of onsite promotions across paid channels.
* Stay updated on viral trends, media browsing behaviors, and user demographics in the MY market to identify the most effective content promotion styles, formats, and designs.
Innovation and Growth:
* Maximize Paid Channel Potential:
- Leverage the latest AI creative assets to fully utilize paid channels.
* Continuous Improvement:
- Challenge the status quo and propose ideas for A/B and multivariate testing. Collaborate closely with channel specialists to plan tests, track results, and build a learning library.
Job Requirements
* Strong understanding of social media marketing, mobile app marketing landscape, and the online shopper journey.
* Passionate about good design with a keen eye for differentiating high-quality digital mobile ad content/creatives from less effective ones, always considering the user perspective to challenge the status quo.
* Over 3 years of experience in user experience or relevant content marketing roles, with eCommerce industry experience as a plus.
* Highly proficient with numbers and possess excellent analytical skills.
* Proficient in using tools such as Canva, CapCut, or other AI video generation tools.
* Highly self-motivated and proactive with a can-do attitude.
* Strong ability to effectively communicate with cross-functional teams.
* Capable of working under pressure in a fast-paced and rapidly changing environment.
* Language proficiency: Chinese and English as this role requires collaboration with chinese speaking teams
Company Benefits
Collaborative team
We are as diverse as the region we connect, because we value the power of difference.
Rewarding career
We value curiosity and passion that allow the best ideas to surface from our people. We experiment, we learn, and we do better every day.
Diverse opportunities
Build your future with Lazada in in Commercial, Marketing, Technology, Customer Care, Strategy & Management, Corporate Function, and more!
Additional Info
Company Activity
Last active - 1 hour ago
Experience Level
0 - 10 Years of Experience
Company Profile
Lazada Express Malaysia
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