Job Description

Objective
To work with the Campaign and Creative team in developing, structuring, implementing, evaluating social media strategy and direction that create conversations, increase awareness, positive engagement, and build brand equity. 

Part 1 –Primary roles of the job which are measurable and may be used as part of KPIs

To develop, structure, implement, and evaluate social media strategy and direction that create conversations, increase awareness, positive engagement, and build brand equity via,

1. Conceptualize and curate fresh contents that are aligned with the brand voice and direction including both paid and owned channels that increase awareness and grab new social media market share,
2. Craft compelling and relevant content across paid and owned channels, including but not limited to copies for social media, product and promotions, ads, as well as website & app.
3. Understand and is able leverage on data to craft content strategy that creates engagement and drive user / customer behaviours across social media platforms, including but not limited to Meta, TikTok, XiaoHongShu, Threads, Twitter, and other emerging platforms.

Part 2 – Secondary roles which supports the primary roles above

- Work with Campaign and Creative team to conceptualize social media visual direction, research for references, oversee the creative design and provide clear briefs to the design team. 

- Interact and engage directly with our social followers via public comments and direct messages, 

- Grow brand engagement and manage the social media community to build the ability of leveraging social media as a platform for user feedback and insights. 

- Identify customers’ needs and gaps in previous content and recommend new content pillars. 

- Liaise with the Customer Service Team to address any issues or required improvements based on social media feedback received, 

- Communicate and liaise with other departments for content production and to ensure consistent creativity and relevance in implementation  

- Analyse data, activities, follower responses and produce weekly, monthly, and quarterly report

- Adhere to the established KRs and perform other related duties as assigned by superior/ management

- Follow industry trends closely to identify emerging social media channels, new ideas, new approaches that help to improve digital marketing strategy to ultimately drive conversions and engagement.

Job Authorities :

1. To utilize budget relating to organic content creation on social media channels effectively,
2. To manage internal and external stakeholders to ensure that execution on organic content creation for social media contributing to create conversations, increase awareness, positive engagement, and build brand equity,
3. To liaise with service suppliers and other relevant stakeholders on executional matters relating to digital and performance marketing. 

Job Requirements

Qualification

A diploma or a bachelor’s degree in marketing / marketing communications / PR / design / graphic design / psychology / advertising

Experience

- 1-3 years of experience in F&B / retail / fast fashion / e-commerce/ advertising / creative agency handling matters relating to social media management, KOL management, digital marketing, or advertising.

Skills & Knowledge

- Ability to work independently with little or no daily supervision

- Have up-to-date knowledge about social media landscape,

- Superior knowledge on social media nature, placement, vanity and performance metrics relating to existing platforms and emerging platforms,

- A valuable team player with strong interpersonal skills and the ability to communicate effectively

- Excellent understanding of social media management and strategies

- Outstanding in content writing skills, good knowledge of photo and video editing that’s native to social media.

- Ability to work on multiple projects with different objectives simultaneously

- Good time management skills, including prioritizing, scheduling, and adapting as necessary

Behavioral Traits – State the type of personality required to fit the job

- Able to work in a fast-paced and high-intensity work environment,

- Possess growth mindset instead of limiting mindset,

- Confident, proactive, able to work under pressure and meet tight deadlines

- Possess own transport 

- Ability to make data-driven decision,

- Self-starter and willingness to initiate and to lead a project,

- Strong stakeholder management skill

- Ability to understand complex matters, design solutions, and resolve them in collaboration with relevant stakeholders,

- Ability to learn and apply new knowledge fast and effective

Skills