Job Description

Marketing Strategy & Planning

• Develop and execute integrated marketing strategies that align with the company's business objectives, brand positioning, and growth targets.
• Plan and manage monthly marketing calendars, ensuring marketing initiatives are strategically scheduled across key campaigns, product launches, recruitment, and corporate branding activities.
• Identify target audiences, market opportunities, and customer insights through market research, competitor analysis, and performance data.
• Develop creative marketing concepts and initiatives that drive brand awareness, engagement, and lead generation.
• Monitor and evaluate marketing performance, providing insights and recommendations to optimise future strategies and initiatives.
• Collaborate with internal teams to ensure marketing initiatives are aligned with business priorities and executed effectively.

Content & Social Media Management

• Manage the company's social media channels, ensuring consistent brand voice, messaging, and visual identity.
• Plan, coordinate, and publish content that supports overall marketing campaigns and business objectives.
• Produce 2–3 high-quality content pieces per week, including carousel posts, Reels, Stories, and event-related content.
• Write engaging captions and coordinate content scheduling across social media platforms.
• Monitor social media performance and recommend improvements based on audience engagement and analytics.

Content Production & Event Coverage

• Plan and coordinate photo and video content for marketing campaigns, products, corporate activities, recruitment, and company events.
• Capture on-site content during events for real-time and post-event marketing.
• Edit video and visual content using tools such as CapCut, Canva, Adobe Photoshop, or equivalent creative software.
• Deliver timely event highlights, behind-the-scenes content, and campaign assets to maximise post-event engagement.

Job Requirements

Qualifications

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, or a related field.
• 2–4 years of experience in digital marketing, content creation, or social media management.
• Proficient in Canva, CapCut, Adobe Photoshop, Figma, or equivalent creative software.
• Strong copywriting, storytelling, photography, and video editing skills.
• Creative, self-motivated, proactive, and able to manage multiple projects independently while meeting deadlines.
• Willing to travel and support event coverage, including occasional work outside regular office hours when required.

Skills