Opus Hospitality

<ol>
<li>Digital Strategy &amp; Planning</li>
</ol>
<ul>
<li>Develop and execute a comprehensive, integrated digital marketing strategy that aligns with overall business goals and revenue targets.</li>
<li>Conduct continuous market research, competitive analysis, and audience segmentation to identify growth opportunities and inform strategic direction.</li>
<li>Manage and allocate the digital marketing budget across all channels, ensuring maximum ROI.</li>
<li>Stay current with the latest digital marketing trends, tools, and best practices (including GenAI, new platforms, and algorithm changes).</li>
</ul>
<ol>
<li>Campaign Management &amp; Execution</li>
</ol>
<ul>
<li>Oversee and lead the planning, execution, and optimization of digital campaigns across key channels:</li>
</ul>
<ol>
<li>Data Analysis &amp; Reporting</li>
</ol>
<ul>
<li>Define, monitor, and report on key performance indicators (KPIs) and metrics (e.g., CPA, ROAS, CTR, conversion rates) across all digital channels.</li>
<ul>
<li>SEO/SEM: Drive organic traffic growth and manage paid search (PPC) campaigns (Google Ads, Bing, etc.).</li>
<li>Paid Social: Strategize and manage campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.</li>
<li>Email/CRM: Develop email marketing and automation strategies for lead nurturing and customer retention.</li>
<li>Content Marketing: Collaborate with content teams to ensure digital content is optimized, engaging, and aligned with campaign goals.</li>
<li>Website/UX: Drive conversion rate optimization (CRO) efforts and ensure an excellent user experience (UX) across all digital assets.</li>
</ul>
<li>Utilize advanced analytics tools (e.g., Google Analytics, CRM systems, marketing automation platforms) to track performance, uncover insights, and provide data-driven recommendations for optimization.</li>
<li>Present detailed performance reports and strategic recommendations to executive stakeholders.</li>
</ul>
<ol>
<li>Leadership &amp; Collaboration</li>
</ol>
<ul>
<li>Lead, mentor, and manage a team of digital marketing specialists, fostering an environment of continuous improvement and innovation.</li>
<li>Work cross-functionally with teams such as Sales, Product, Design, and Engineering to ensure cohesive and integrated marketing efforts.</li>
<li>Manage relationships with external vendors and agencies, ensuring they deliver on defined scopes and KPIs.</li>
</ul>

This job is for a Senior Digital Marketing professional. You might like this job because you&#x27;ll develop clever strategies to boost online presence, lead a team, and collaborate across departments while staying ahead of digital trends.

Digital Marketing

SEO Strategy

Social Media

Teamwork

Leadership





-Digital Strategy and Planning




-Develop and execute a comprehensive, integrated digital marketing strategy that aligns with overall business goals and revenue targets.


-Conduct continuous market research, competitive analysis, and audience segmentation to identify growth      opportunities and inform strategic direction.


-Manage and allocate the digital marketing budget across all channels, ensuring maximum ROI.


-Stay current with the latest digital marketing trends, t...

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Company Profile

Opus Hospitality