Job Description

We are looking for a dynamic and results-driven Marketing Executive to join our team in the F&B (Food and Beverage) industry. The ideal candidate will be responsible for creating and executing effective marketing strategies, building brand awareness, and driving customer engagement for our products and services. You will work closely with internal teams to enhance our marketing efforts and help elevate the brand’s presence in the competitive F&B market.

Job Responsibilities:

1.Brand Promotoion & Awareness:
-Develop and execute marketing campaigns to enhance brand visibility.
-Create engaging content for social media, websites, and email marketing.
-Collaborate with influencers, tiktok team, and media for promotions.

2.Digital Marketing & Social Media Management:
-Manage social media accounts (Facebook, Instagram, TikTok, etc.) and ensure consistent engagement.
-Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads).
-Optimize SEO strategies for website and online content.

3.Customer Engagement & Loyalty Programs:
-Develop and manage customer loyalty programs to encourage repeat business.
-Implement strategies to increase customer engagement and retention.
-Collect customer feedback and analyze reviews for service improvement.

4.Event & Promotion Planning: 
-Organize food tastings, influencer events, and seasonal promotions.
-Plan and execute marketing activations, partnerships, and sponsorships.
-Coordinate with outlets to ensure successful campaign execution.

5.Market Research & Competitor Analysis: 
-Conduct market research to understand customer preferences and industry trend.
-Analyze competitor strategies and recommend improvements.
-Provide insights on menu pricing, promotions, and new product launches.

6.Sales & Revenue Growth Support: 
-Work closely with the sales team to increase dine-in, takeout, and delivery sales.
-Monitor the effectiveness of campaigns and promotions with key performance metrics
-Adjust marketing strategies based on sales data and customer behavior.

Job Requirements

• Candidate must possess at least Diploma/ Advanced/ Higher/ Graduate Diploma in Marketing/ Digital Marketing / Digital Media and Design / Communication or equivalent.
• At least 1-3 Year(s) of working experience in the related field is required for this position.
• Preferably Executive specialized in Marketing or equivalent.
• Possess positive & aggressive interpersonal and communication skills.
• Knowledge of strategic planning principles and marketing best practices.
• Good written and verbal communication skills in Mandarin, English.
• Able to multi-task, proactive, creative and meticulous.
• Have own transport and willing to work in Taman Perindustrian Putra, Puchong (Nearby Taman Mas).

Skills