Job Description

*Do take note that this role is Kuching, Sarawak-based

The Marketing Content Creator is responsible for developing engaging, visually appealing, and brand-aligned content across digital platforms to strengthen brand visibility, support marketing campaigns, and connect with our target audience. This role requires a blend of creativity, storytelling, and technical skills in content production (photo, video, and copywriting). 

Key Responsibilities

1. Content Planning & Strategy

• Participate in brainstorming and ideation to develop content themes and creative directions.
• Build monthly content calendars aligned with marketing campaigns and product objectives.
• Research audience preferences, platform trends, and competitor activity to guide content decisions.
• Suggest new content formats to increase engagement (e.g., reels, tutorials, testimonials).

1. Copywriting & Content Creation (Photo, Video & Design)

• Write compelling captions, product highlights, taglines, and script lines for video content, ensuring messaging reflects the OSREN brand
• Capture and produce high-quality photo and video content for social media, website, and promotional materials.
• Edit short-form and long-form videos
• Organise and maintain digital content libraries for easy access and re-use.

1. Social Media Content Management

• Schedule and publish content across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
• Monitor engagement and interact with followers in a brand-consistent manner.
• Work with relevant departments to address enquiries and maintain a positive online presence.

1. Campaign & Event Support

• Produce content to support marketing campaigns, launches, collaborations, trainings, and events.
• Coordinate with external creatives such as photographers, videographers, and influencers, when required.

1. Performance Analysis & Improvement

• Track content performance metrics and prepare simple weekly or monthly insights.
• Identify opportunities to improve content effectiveness based on data.

1. Collaboration & Teamwork

• Work closely with the team to align content with broader marketing goals.
• Coordinate with internal departments for accurate information and content accuracy.
• Participate in creative discussions and contribute ideas proactively.

Job Requirements

• Diploma/Degree in Marketing, Mass Communications, Multimedia, Graphic Design, or a related field.
• Proven experience in content creation, social media management, or digital marketing.
• Strong skills in writing captions, storytelling, and crafting brand voice.
• Ability to film and edit videos using tools like CapCut, Final Cut Pro, Adobe Premiere, or similar.
• Proficiency in basic graphic design using Adobe Creative Suite (Photoshop, Illustrator).
• Creative, proactive, and able to work independently in a fast-paced environment.

Skills