Job Description

 You will have the following responsibilities:

• Manage and build ad campaigns using Google (search, youtube, display), Facebook, LinkedIn and any other paid digital marketing platforms for different industries including both B2B and B2C
• Optimize ads in response to analytics data and performance trends to hit KPIs i.e. minimise marketing spending and maximise ROI
• Delivery of monthly analysis reporting on ads performance to internal and client-side stakeholders.
• Able to recommend which digital platforms and how to set up and track the campaign to meet client’s objective e.g. database acquisition, leads generation, e-commerce sales, etc.
• Able to study and understand buyer mindset and enhance the creative, visual, messaging and audience in ad campaigns to drive optimum performance.
• Sensitive to numbers and willing to monitor performance metrics daily to ensure KPI and customer goals are met.

Job Requirements

 What we would like from you:

• At least 2-4 years of SEM experience either in-house or from an agency 
• Knowledge of paid media channels, with hands-on search account building and proven account growth essential
• Analytical, organised, and KPI/ result-oriented.
• Detailed, able to multi-task and adhere to deadlines.
• Comfortable with numbers for budget management as well as making optimization decisions
• Able to perform ad tracking via GTM
• Understand sales/ conversion funnel, CPM, CPC, CPA, ROAS. LTV. 
• Working knowledge of tools such as Google ads, Google Analytics, Google Tag Manager, Facebook (Meta), Instagram and Google Sheets/Excel
• A bonus (good to have) would be having ad experience using Twitter, Linkedin and Tiktok platforms

Skills