Job Description

Job Responsibilities:

New Media Operations Management

• Develop and execute overall strategies and content plans for the company’s new media platforms (e.g., LinkedIn, Twitter, Instagram, TikTok).
• Oversee daily content publishing, campaign planning, follower engagement, and community operations to enhance brand influence and user loyalty.

Content Planning & Creative Output

• Based on the company's business characteristics, create high-quality and shareable original content (including text, images, short videos, live streams) to strengthen brand communication.
• Plan and execute promotional campaigns around major events such as holidays, product launches, and industry conferences.

Data Analysis & Optimization

• lMonitor operational data across all new media platforms, analyze user behavior and engagement performance, and propose optimization strategies to continuously improve visibility, conversion rates, and user engagement.

Cross-Department Collaboration & Resource Integration

• Work closely with Product, Design, and Sales departments to ensure new media content aligns with overall company strategy and marketing activities.
• Connect with external media, content creators, and KOLs to expand brand exposure channels.

Team Building & Management

• Build and lead the new media team, establish work standards and performance benchmarks, and train team members to improve their professional capabilities.

Job Requirements

Educational Background

• Bachelor’s degree or above, preferably in Marketing, Journalism, Advertising, Public Relations, Chinese, Media Arts, or related fields.

Work Experience

• Minimum 5 years of new media operation experience, with at least 2 years in a team management role. Experience in internet/technology/cloud services/domain-related industries is a plus.

Skill Requirements

• Strong understanding of the operational logic behind mainstream new media platforms; skilled in content marketing, fan engagement, and brand promotion.
• Excellent content planning skills, solid copywriting abilities, good aesthetic sense; familiarity with short video and livestream planning and production.
• Strong data analysis skills and results-oriented mindset, able to create optimization strategies based on metrics.
• Innovative thinker, able to stay on top of new media trends and apply them effectively in work.

Communication & Collaboration

• Exceptional cross-functional communication and project management skills; able to efficiently coordinate resources and drive project execution.
• Highly responsible, strong execution ability, and able to thrive in a fast-paced environment.

Language Skills

• Fluent in both Chinese and English to liaise with stakeholders. Experience with international new media marketing is preferred.

Skills