Job Description

Responsibilities:

• Omnichannel Strategy & AEO: Develop and implement comprehensive digital

marketing strategies with a heavy emphasis on Answer Engine Optimization (AEO) and

Generative Engine Optimization (GEO). Ensure our brand and client IPs are accurately

represented and cited across AI-driven search environments (e.g., Google AI Overviews,

Perplexity, ChatGPT, Gemini).

• "Answer-First" Content Creation: Create highly engaging, easily extractable content

(text, images, video) across digital channels. Restructure existing and new content into

clear, authoritative formats that Large Language Models (LLMs) and answer engines can

easily parse and quote.

• Social Media & Community Authority: Manage and optimize our social media

presence (LinkedIn, Facebook, Instagram). Leverage social listening to capture the voice

of the customer, using user-generated sentiment to inform content strategies that AI

engines prioritize.

•  IP & Entity Building: Assist in developing and managing company and client

intellectual property (IP). Build strong "entity authority" signals across the web so AI

models recognize our brand as a credible, top-tier source in the web development and

marketing space.

• Next-Gen Analytics: Monitor traditional KPIs alongside modern AI discoverability

metrics (e.g., share of answers, citation frequency, brand sentiment in AI responses) to

measure campaign effectiveness and pivot strategies.

• Cross-Functional Collaboration: Partner closely with our sales and web development

teams to ensure a cohesive strategy. Work with developers to implement technical AEO

necessities, such as Schema markup and structured data, to bridge marketing content

with technical execution.

•  Trend Forecasting: Stay on the cutting edge of digital marketing, agentic AI workflows,

and algorithm shifts, translating these rapid changes into actionable marketing

playbooks.

Job Requirements

Qualifications:

• Experience: Minimum of 2–3 years in a digital marketing role, preferably with a focus on brand management and content strategy.
• AI Search Acumen: A solid understanding of AEO and GEO principles. You should know the difference between optimizing for a traditional Google search (SEO) versus optimizing for an AI engine (ChatGPT, Perplexity, Claude).
• Content & Social Mastery: Demonstrable experience managing social media accounts, understanding platform-specific algorithms, and creating content that drives engagement and builds authority.
• IP Marketing: Familiarity with marketing individual founder IP (personal branding) or company IP to establish thought leadership.
• Communication: Exceptional writing skills with the ability to write concisely for AI extraction, while remaining engaging and human for readers.
• Creative Thinking: Strong design sense, creative problem-solving skills, and a proven ability to think outside the box.
• Portfolio: A portfolio showcasing successful, modern marketing campaigns (content structuring, social growth, or brand authority building) is highly preferred.

Preferred Skills (Bonus):

• Design & Media Production: Proficiency in graphic design software (Adobe Photoshop, Illustrator) and hands-on experience in multimedia creation (photography, video production, short-form video).
• Technical Familiarity: Experience with website development ecosystems (WordPress, HTML/CSS) and an understanding of how structured data (Schema markup) impacts brand visibility.
• B2B Tech Experience: Background in a B2B marketing environment, specifically within the technology, SaaS, or creative agency industries.

Skills