Job Description

• Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media
• Establish and execute a digital marketing strategy to distribute content
• Work with and manage a team of writers, marketers, and other stakeholders to maintain company's digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content
• Create and manage content for company’s social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets
• Stay up to date on the latest social media trends, and implement them in company’s marketing campaigns

Job Requirements

• Bachelor’s degree in Business, Mass Communication, Marketing, Management, or a related field.
• Minimum 2 years of experience in B2B marketing.
• Basic design skills with the ability to create simple marketing visuals or content independently.
• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for measuring data
• Strong communication, interpersonal, and persuasion skills.
• Ability to build relationships with stakeholders, partners, and external agencies.
• A team player who can collaborate effectively across different departments.
• Self-driven, proactive, and creative in solving marketing challenges.
• Strong project management skills with good attention to detail.
• Experience in media monitoring, PR activities, or competitor analysis will be an added advantage.

Skills