Job Description

 Job Purpose

To develop, implement and manage data-driven digital marketing campaigns that promote the company's products, strengthen brand awareness, drive online engagement and generate sales across multiple platforms.

Roles & Responsibilities

- Digital Strategy & Campaign Management

• Develop and execute comprehensive digital marketing strategies aligned with overall business goals, product launches and brand positioning.
• Plan, implement and optimize multi-channel digital campaigns including social media, email, SEO/SEM and paid advertising.
• Evaluate and interpret campaign data to determine what strategies are effective or underperforming, recommending improvements to maximize ROI and engagement.
• Manage and optimize affiliate marketing initiatives such as TikTok Shop/Affiliate partnerships to drive sales and brand collaborations.
• Continuously test, measure and refine campaign approaches based on analytics insights, audience behaviour and competitor benchmarking.
• Oversee integrated campaigns combining digital, content, influencer and PR elements to achieve cohesive brand and sales objectives.

- Content Creation & Management

• Lead creative direction and conceptualization of digital content that highlights product benefits, recipes, cooking tips and brand values
• Craft compelling storylines and narratives across marketing campaigns to build emotional connection and audience engagement.
• Collaborate with designers, videographers and copywriters to produce high-quality, visually engaging brand storytelling materials.
• Curate and leverage user-generated content, customer testimonials, and influencer collaborations to enhance brand credibility
• Incorporate innovative multimedia elements (visuals, short videos, reels and interactive formats) to enhance content variety and engagement.

- E-commerce & Online Sales

• Support e-commerce initiatives by optimizing product listings on online marketplaces and company website.
• Create promotional campaigns to drive online sales and increase conversion rates.
• Collaborate with sales team to develop digital strategies for B2B and B2C channels.

- Social Media Management

• Manage and grow the company's social media presence across Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Engage actively with followers such as responding to comments, messages, and feedback in a timely and professional manner.
• Monitor social media trends and audience behaviour in the food and FMCG industry to capitalize on emerging opportunities.
• Build, nurture and moderate online brand communities to increase customer loyalty and advocacy.

- SEO (Search Engine Optimization) SEM (Search Engine Marketing) Management & Performance Marketing

• Manage and optimize all paid and organic digital campaigns including Google Ads, Facebook Ads, TikTok Ads and other campaigns.
• Conduct keyword and competitor research to improve website ranking, visibility and search performance.
• Implement SEO best practices across digital content, website and online marketplaces.
• Utilize analytics tools (Google Analytics, Meta Business Suite, TikTok Ads Manager, others.) to track performance and identify improvement opportunities.

- Analytics & Reporting

• Track and analyze performance metrics across websites, social media, and digital campaigns using analytics tools.
• Prepare monthly reports detailing key marketing KPIs such as reach, engagement, conversion and ROI.
• Build performance dashboards and automate reporting processes for continuous insights.
• Present data-driven recommendations and actionable insights to management for strategic decision-making.
• Use findings to prioritize and refine future marketing strategies for improved performance and efficiency.

- Brand Management & Market Research

• Ensure consistent brand identity and tone across all digital touchpoints.
• Support brand-building initiatives and PR activities to enhance Puteri's market presence and visibility.
• Draft press releases, coordinate media outreach and manage digital PR efforts to maintain a positive brand reputation.
• Monitor and manage online brand sentiment, reviews and media mentions to stregthen digital reputation.
• Conduct market research and competitor analysis to understand consumer preferences, digital behaviour and emerging trends in the food industry.

- Collaboration & Coordination

• Work closely with R&D team to support new product launches.
• Coordinate with sales and distribution teams to align digital campaigns with retail activations.
• Liaise with external agencies, influencers and content creators.
• Support offline marketing activities through digital amplification

Job Requirements

• Completion of a Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, or a similar discipline.
• Possession of professional certifications in Digital Marketing, such as Google Ads, Meta Blueprint, TikTok Academy, HubSpot, etc.

Skills